Author: Quentin Pain
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What The Hell Is Going On With The Internet?
What The Hell Is Going On With The Internet? [2025 update: all these predictions back in 2012 have happened except VR and AR is now simply another part of AI] Have you noticed how everything seems to be speeding up? It’s not just your imagination. The rate of change across technology, communication, learning, and even…
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Want To Know Whether Traditional Advertising is Better Than Digital?
If you are as confused as most about what (if anything!) is working when it comes to advertising, look no further than the World’s biggest advertiser: Procter and Gamble. With a $10billion annual budget, they really must know their onions (or rather, laundry products), don’t you think? They have increased their ad spend by 24%…
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The 3 Steps to Success in Life
One of the things often said is that to succeed, you need to do things in small steps. One step at a time. ‘Slowly slowly catchee monkey’. On the other hand, you also hear that unless you set a proper and major goal, how on Earth will you ever get anywhere. So what’s the truth?…
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Free Business Forms Download
Understanding the Importance of Business Forms Legal forms are often seen as tedious and unnecessary, but they play a crucial role in protecting your business interests. They help prevent misunderstandings, reduce the risk of legal disputes, and provide clarity in relationships with partners, clients, and employees. For example, a well-drafted partnership agreement clearly defines each…
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How Many Backlinks Do I Have?
Want to know how many backlinks you have, and how that compares with your competition? I show you exactly what you need to know… Backlinking is probably one of the great myths of Internet Marketing. There are tens of thousands (literally) of products, books and articles on the subject. The advice ranges from ‘no backlinks…
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Top Tips For Great Testimonials
Whether you are selling a service or a product, testimonials can double your sales. They add credibility to what you do. The proof of this is simple to prove, just think of anything you have bought recently from Amazon or any other online retailer. Did you check the reviews? How did they affect you? And…
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How To Be Successful In 2012
The new year is nearly upon us as I write this, and it inspired me to share my thoughts on how to be really successful in 2012. Here are 4 things I think are important: Customer Service Honesty Benefits Target Audience All of them are tried and trusted ingredients of a good business, and I…
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What is a hook?
Understanding the Concept of a Hook If you’ve been involved in marketing or journalism, chances are you’ve encountered the term ‘hook’ numerous times. You might have even wondered, what exactly is a hook? At its core, a hook is the element that captures attention and sparks curiosity. It’s the first thing people see or hear,…
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How To Increase Your Signups
As most marketers know, getting people to become advocates for your products or service is vital for your business success, and the best way to do that is to get them on to a marketing list. That list can be for direct mail and more importantly for email campaigns. For the latter you just need…
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How To Promote Your Local Business
[I wrote this piece in 2011, and amazingly, most of the advice is still true today – no one uses print directories anymore of course, and Google Places is now Google Business Profile, backlinking is a thing of the past, but the rest is still good in 2026] Years ago the only way to advertise…