Advertising Archives - Quentin Pain

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Category Archives for Advertising

Facebook Cover Photo, Group Header Image Size And Other FB Graphics

*** UPDATED WITH THE LATEST CHANGES July 2021 – Quentin Pain *** READ FIRST Sometime in early 2021 the group header changed again. You’re welcome to read everything below (to show how tricky this is), and you’re welcome to search the web to find a better answer, but I’ve tried and none are available (there’s […]

Here. Take This Amazeball. There’s No Cost. Really?

When were you last amazed? Can you remember why? It’s all down to expectations of course! Expectations got me a sliding hiatus hernia (and 50% corrosion of my oesophagus) in my fifties. And from that, I discovered the truly amazing solution to ridding oneself of the stress that expectations cause. I call it my Zero […]

How To MOVE People With Images

Words are brilliant! – as are images. Take Snapchat, Pinterest or Instagram – all claim to be the fastest growing social media network depending on who you read – but so what? (and incidentally, Facebook has plateaued out in this respect – even though it’s miles ahead with 71% take up amongst internet users) …but speaking […]

How Can I Get People To Recommend Me?

Have a pen and paper ready. Here’s the problem: “My list of contacts is growing and they seem engaged but they’re not recommending me, how can I get people to recommend me?” If you’ve got this problem, we’ll get it fixed shortly. Bear with me. Here’s the same problem rephrased: “I’ve got this product and it’s really […]

I’d Like To Tell You A Story…

What’s the one thing that beats everything else on the planet when it comes to getting and holding your prospects’ and customers’ full attention? Whilst you think about that, let me explain that this one thing can actually hold the attention of anyone regardless of who they are, what they do, or what they want. […]

84 billion dollar sales on 11% advertising spend image

Do You Think A $10 Billion Advertising Spend Was Worth It?

[UPDATE 2016] P&G are still No 1 in terms of advertising spend, though their budget has gone down to $4.6bn according to Business Insider – due in part to moving the majority of their budget to cheaper and more direct digital channels. If you had an $84bn turnover, would you choose to spend $10bn of it […]

The State of Advertising 2012

Greg Voakes recently wrote a column in Business Insider on the ‘current’ trend of so called authenticity prevalent in the advertising world. The irony of authenticity is that the last thing you ever need to do to achieve it is ask for it. It’s rather like the word ‘quality’. Academics have been trying to define […]

Want To Know Whether Traditional Advertising is Better Than Digital?

If you are as confused as most about what (if anything!) is working when it comes to advertising, look no further than the World’s biggest advertiser: Procter and Gamble. With a $10billion annual budget, they really must know their onions (or rather, laundry products), don’t you think? They have increased their ad spend by 24% […]