Category Archives for Advertising

How To MOVE People With Images

Words are brilliant! – as are images. Take Snapchat, Pinterest or Instagram – all claim to be the fastest growing social media network depending on who you read – but so what? (and incidentally, Facebook has plateaued out in this respect – even though it’s miles ahead with 71% take up amongst internet users) …but speaking […]

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How Can I Get People To Recommend Me?

Have a pen and paper ready. Here’s the problem: “My list of contacts is growing and they seem engaged but they’re not recommending me, how can I get people to recommend me?” If you’ve got this problem, we’ll get it fixed shortly. Bear with me. Here’s the same problem rephrased: “I’ve got this product and it’s really […]

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I’d Like To Tell You A Story…

What’s the one thing that beats everything else on the planet when it comes to getting and holding your prospects’ and customers’ full attention? Whilst you think about that, let me explain that this one thing can actually hold the attention of anyone regardless of who they are, what they do, or what they want. […]

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The State of Advertising 2012

Greg Voakes recently wrote a column in Business Insider on the ‘current’ trend of so called authenticity prevalent in the advertising world. The irony of authenticity is that the last thing you ever need to do to achieve it is ask for it. It’s rather like the word ‘quality’. Academics have been trying to define […]

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