*** UPDATED WITH THE LATEST CHANGES Febuary 2020 – Quentin Pain *** It’s exceedingly hard to hunt down the size for your Facebook Group Header cover photo. So here it is: 820 x 428 pixels (Facebook changed to this new size on 28th November 2017, but note that the top and bottom of your header is hidden […]
Continue readingWhen were you last amazed? Can you remember why? It’s all down to expectations of course! Expectations got me a sliding hiatus hernia (and 50% corrosion of my oesophagus) in my fifties. And from that, I discovered the truly amazing solution to ridding oneself of the stress that expectations cause. I call it my Zero […]
Continue readingWords are brilliant! – as are images. Take Snapchat, Pinterest or Instagram – all claim to be the fastest growing social media network depending on who you read – but so what? (and incidentally, Facebook has plateaued out in this respect – even though it’s miles ahead with 71% take up amongst internet users) …but speaking […]
Continue readingHave a pen and paper ready. Here’s the problem: “My list of contacts is growing and they seem engaged but they’re not recommending me, how can I get people to recommend me?” If you’ve got this problem, we’ll get it fixed shortly. Bear with me. Here’s the same problem rephrased: “I’ve got this product and it’s really […]
Continue readingWhat’s the one thing that beats everything else on the planet when it comes to getting and holding your prospects’ and customers’ full attention? Whilst you think about that, let me explain that this one thing can actually hold the attention of anyone regardless of who they are, what they do, or what they want. […]
Continue reading[UPDATE 2016] P&G are still No 1 in terms of advertising spend, though their budget has gone down to $4.6bn according to Business Insider – due in part to moving the majority of their budget to cheaper and more direct digital channels. If you had an $84bn turnover, would you choose to spend $10bn of it […]
Continue readingGreg Voakes recently wrote a column in Business Insider on the ‘current’ trend of so called authenticity prevalent in the advertising world. The irony of authenticity is that the last thing you ever need to do to achieve it is ask for it. It’s rather like the word ‘quality’. Academics have been trying to define […]
Continue readingIf you are as confused as most about what (if anything!) is working when it comes to advertising, look no further than the World’s biggest advertiser: Procter and Gamble. With a $10billion annual budget, they really must know their onions (or rather, laundry products), don’t you think? They have increased their ad spend by 24% […]
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