Author: Quentin Pain
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How To Price A Product
One of the biggest problems I know many businesses encounter is pricing a product. You have a product or service and no idea what it is worth. The simple way to price things is to analyse what the materials cost and how long it took you to make. Now figure out how much you would…
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Is Your Product Or Service Any Good?
You know how it is when you really want something. Your stomach can knot up inside. You start to take shorter breaths (or no breaths at all!). You maybe break out into a sweat as the moment of truth approaches. You start to think about what would happen if it all went disastrously wrong. You…
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How To Find Your Unique Selling Point
You will often here from marketers (especially in retail) that a product needs 3 unique selling points (USP). And that they should be blasted over and over again and everywhere in your marketing campaigns. Like many things in marketing (and life for that matter), once one guru has spoken, everyone else tends to follow. I…
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How Do I Get More People To Open My Email Blasts?
How much spam do you get? Do you recognise it immediately? Which emails do you open on sight? Which do you delete instantly? And the most important question of all… why? And here’s a few more. Why do some emails get through the spam bots? Why are some marked as spam instantly? What is blacklisting?…
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The Secrets of Guest Blogging (and how to get noticed for free)
Guest blogging is the way to get noticed and very targeted visitors. But how on earth do you go about getting some great blogger to let you post on his/her blog? The usual way is write a very polite email saying you love what they are saying and you yourself are an expert in their…
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Leaked Google Doc
Few people (except everyone into IM) realise that you can read the Google search patent publicly. Yes, Google it! Of course the patent (and there is more than one BTW) merely describes the mechanism, NOT how the elements of the algorithm are subtly changed multiple times during an unknown period. So, apart from that being…
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Are You Getting Enough?
I am of course talking about MONEY. I was at a meeting tonight of people thinking about starting up their own business. It was run by a lovely lady called Amanda Carlin. Although it was only a small group, it was really interesting to see and hear their aspirations and plans. One of the discussions…
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Offline Businesses And Internet Marketing
There is an incredible thing happening at the moment that few traditional businesses understand. It is the merging of ‘offline’ and ‘online’ marketing methods together with the underground IM (Internet Marketing) movement that has been growing exponentially since the late 1990’s. You may be thinking ‘well blimey Quentin that is bleeding obvious’ but you would…
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3 Steps To Make Quality Products And Services
In chapter 15 of Robert Pirsig’s Zen and the Art of Motorcycle Maintenance, the author talks about the word ‘quality’ and how impossible it is to describe with any logic exactly what it is. Now here’s the thing. Most of us recognise quality, but what you think of quality may be completely different to someone…
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How To Focus And Get Things Done
What exactly is focus? and why do most of us have problems with it. Here I am focusing on focus from a business perspective. The bottom line? if you are focusing on something that does not increase your profit then you are not focusing! Procrastination is the other name for this of course. Imagine what…