What Is Search Engine Optimisation And Does It Matter To Copywriters?
What is Search Engine Optimisation? Some local businesses I talk to believe they need it, others think it’s a waste of time. But does it matter to copywriters? Yes, absolutely it does, but not in the way you might think. Copywriting is ALL about conversion. If your copy doesn’t convert, it fails. And if your […]
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Facebook Cover Photo, Group Header Image Size And Other FB Graphics
*** UPDATED WITH THE LATEST CHANGES August 2018 – Quentin Pain *** It’s exceedingly hard to hunt down the size for your Facebook Group Header cover photo. So here it is: 820 x 428 pixels (Facebook changed to this new size on 28th November 2017, but note that the top and bottom of your header is hidden […]
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Test My Site With Google
“Test My Site With Google” is Google’s latest tool to test your site for mobile and desktop devices and for the speed and usability of your site on both those platforms. There are many good things about this service, not least of which is that it’s free. And once Google has reported back the results […]
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How To Write The Simplest Business Plan In 5 Steps
Have you ever produced a business plan? There are plenty of cookie cutter templates out there. But then again, if the production of a business plan meant success, why wouldn’t we all be spending days agonising over one? It’s because business changes every day. Forecasts (which are effectively what business plans are) are rarely right. […]
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List Of Free Web Hosting Sites To Host Your Site And Post Articles On
If you’re looking to expand your reach on the web, you may want to open accounts with the many free publishing sites out there. There’s an enormous range of them including the most famous, which are Blogger.com (owned by Google) and WordPress.com (owned by the people behind the WordPress platform – WordPress.com lets you publish […]
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A Proper SEO Strategy for 2018 and Beyond
It seems that everyone is struggling with SEO right now. No one quite knows what to do for the best. Google tells us if we do anything at all that breaks with their Terms of Service, they will downgrade our page, or worse, remove our sites from their search engine. The crazy thing is, it’s […]
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The World’s Most Dangerous Book
Words can start wars, and words can just as easily end them. Words sell the world’s most expensive products, and words cause the best products to fail. Words create celebrities out of thin air, and words can kill them off again. Words are the most powerful weapon on the planet. And yet most people in […]
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How To Be Successful In Business In 5 Easy Steps
This guide is split into two sections, the first is about the future. The second will help you get there. In 2017, Amazon added yet another patent to their drone delivery technology. It looks like something a school kid would draw up whilst doodling during a boring lesson in the ancient art of Mesopotamia or […]
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What Is A Millennial And Why It Doesn’t Matter
When a new buzzword lands on the doormat of civilisation, we tend to jump on the bandwagon, take it as useful, and start quoting it everywhere. And in the process, more and more meaning gets attributed to it. Eventually it is either accepted into the Oxford English Dictionary or it gets rejected, becomes cliche (aka […]
Continue reading Website Strategies for Content Generation 2018
What is Content Marketing? There are so many myths about content marketing, so I’m going to spell it out in the simplest possible terms right here and now: write the best possible content you can. That’s it. Spend as much of your marketing budget on the best possible content and you will attract the best […]
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