What I’m working on now

This page shows what I’m currently working on, plus updates from time to time on other projects I’m involved with.

My First Novel

I’ve been trying to write my first novel for some time. And every time I’ve started, I’ve given up. Sometimes after a couple of paragraphs. Sometimes after a chapter or two.

The problem is my ‘pantser’ attitude. It’s a romantic thing. I’d like the novel to write itself. You might call it the Stephen King approach, where each character is responsible for their part of the story, and informs my muse how I should go about it.

My muse does its work admirably. But the muse on my other shoulder, the one that keeps me in check, says “don’t bother, you don’t need to do this, binge NetFlix”, and so the journey comes to a premature end.

Well this time it’s going to have a different ending (maybe…). I’m going to plot out the whole thing – just like I would a proper sales campaign. I know the start, I know the end, all I have to do is weave the story that gets my protagonist (and my intrepid band of readers) there safely.

The best way to do that (change from a pantser to a plotter) is to use AI to plan out the planning, or at least help in some meaningful way. So with the help of Koala, here’s what happened (PS. I’m not going to use what it came up with, it was just an experiment to see what AI could do, and it’s quite incredible):


The Elements of Persuasion

This is a new multi-part course for ICA members. Persuasion is at the heart of everything we do, not just what copywriters do. Every conversation we have involves persuasion. Even a friendly “hello” says something about who we are (and why people should respect us).

But it’s not about reading a bunch of best-selling books on the topic either (such as Robert Cialdini’s 1984 work ‘Influence: the psychology of persuasion’) – and then magically becoming a ‘persuader’. It’s far deeper, so I’ve done some digging and come up with a roadmap to help.

The Elements of Persuasion was launched 2nd October 2023 (part of ICA full membership).


SEO Roadmaps

In 2017 I had a vision for SEO that was very different to the traditional way of doing it (no more random keywords and keyword planner tools).

SEO Roadmaps became the vehicle of that vision. It’s now in version 2 and I’ve been using it every day with a $billion company to help put together content that makes sense to search engines AND audience.

PS. If you’re into programming, I put this little piece together on PHP, the most used language of websites and web applications.


COPY – The Book

I started work on a new book in July 2020. I completed the first draft early December, and then went through three stages of editing and proofing. The book was published on Amazon during the Spring of 2021.

If you’ve enjoyed my writing in the various Science Of Copywriting groups I run, you’ll love this even more as I take you through the whole journey from novice to Pro.

This is my 6th book, and the one I’m most proud of.


The ICA

There are organisations for pretty much every industry in the world. This one’s dedicated to teaching copywriters how to write more persuasively in an ethical way. Join now and you’ll get membership of ProCopyClub (my premier copywriter training program) included. We now have over 180,000 members in our various copywriting groups on Facebook.


Connect with me…

If you’d like to get in touch, please connect on LinkedIn here: https://www.linkedin.com/in/quentinpain

Or Facebook here: https://www.facebook.com/thequentinpain

Quentin Pain

PS. This page was inspired by Derek Sivers’ Now Page Movement

About the author 

Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and retired from in January 2013. He is a director of ProofMEDIA, a specialist digital consulting business. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year. Copywriting is his speciality and he runs 3 groups on Facebook under the Science of Copywriting brand, which combined has well over 180,000 members. Quentin is also Founder of the International Copywriters Association and former SEO Lead for Circle Health Group, the UK's largest private hospital group.