What I’m Working On Now
(last update by Quentin Pain: July 2021)
This page shows what I’m currently working on, plus updates from time to time on other projects I’m involved with.
David Ogilvy 19 Elements Series
After the success of my David Ogilvy 38 Element Series, I’ve taken it a step further with a new series based on Ogilvy’s famous direct response ad. You can follow along starting with part 1 here:
Around 40 years ago, advertising supremo David Ogilvy created an ad to show off his advertising agency. It worked, and Ogilvy & Mather became one of the 4 highest paid agencies on the planet (140 offices in 40 countries). He followed that with more of the same (thus following his own advice to go with the winners).
I expanded on those ads to give readers a clearer picture of the principles behind Ogilvy’s success so we can all benefit.
COPY – The Book
I started work on a new book in July 2020. I completed the first draft early December, and then went through three stages of editing and proofing. The book was published on Amazon on March 1st 2021.
It’s designed for all copywriters, but beginners and intermediates will benefit most by discovering advanced ideas to help them stand out significantly from the crowd.
I’ve also been keeping a personal diary for this book, so anyone interested can watch its progress – including letters to prospective publishers. If you’ve been thinking of writing a book, bookmark this link and read along with my progress.
There are organisations for pretty much every industry in the world. This one’s dedicated to teaching copywriters how to write more persuasively in an ethical way. Join now and you’ll get a years membership of ProCopyClub (my premier copywriter training program) included.
The Science of Copywriting
On 8th May 2017 I started a Facebook Group called The Science of Copywriting, then later added two more groups, the first of those, to help copywriters find work, and the second to help them critique their copy. The total membership of all three groups is now over 70,000 members. Click the link below to join the original group: Science of Copywriting. It’s free.
What am I reading?
I’m a fanatical reader and I stay up to date by reading everything I can on people, business, marketing and strategy. To this end, I figured it might be useful to put up a list of books I’ve read, plus those I’m reading now. Here’s the page: https://quentinpain.com/books
Connect with me…
If you’d like to get in touch, please connect on LinkedIn here: https://www.linkedin.com/in/quentinpain
Or Facebook here: https://www.facebook.com/thequentinpain
Or Twitter here: https://twitter.com/quentinpain
PS. This page was inspired by Derek Sivers’ Now Page Movement