Join the International Copywriters Association and learn how to become a professional sales writer. AI is no match for a human writer’s skills.
AI is incredible for research and formatting as long as you verify its results. But you cannot rely on those results without checking them thoroughly (it makes things up all the time, can be very obtuse with the truth, and is often highly misleading).
It’s also pretty obvious when you read unedited AI copy that something’s not quite right. This is because it uses the wisdom of crowds to come up with new stuff. But there isn’t any new stuff because it’s not capable of new stuff (everything is regurgitated from humans).
The good news for copywriters (and all writers in general) is that our writing is recognisable as being from us.
In other words, the second any reader gets the slightest feeling they are reading something generated by AI, all their warning signs fire at the same time.
So when it comes to sales copy, it fails. People see through it. They don’t buy. And trust is irrevocably lost.
Exactly the same thing happens with crappy copy. If you use spammy copy, it also fails. So the more that AI learns that a specific way of writing is called ‘copywriting’ the more it tries to emulate it. And since the internet is flooded with crappy copy, you get crappy copy back.
Compare that with a dedicated copywriter who is actually interested in a customer’s needs, wants, and desires. They know what makes that person tick. They understand empathy better than most. They create a one-sided conversation with the customer (and hear everything the customer might be saying back in their head).
This is what drives the best copywriters in the world. Knowing the market they are selling to like no one else. If a business hires a professional copywriter, that person will get involved with every aspect of the market and write copy that sells the company’s products and deepens trust.
Quentin Pain