Quentin Pain CopyWriting
"The ONLY guaranteed way to be successful in business is to become Number One. And that means caring more for your customers than anyone else."
What Quentin's Clients Say...
I have been working with Quentin to further develop and generate growth for my business. Quentin has gone above and beyond in every regard, and is a pleasure to work with.
Quentin knows so much about so many subjects, whether we're talking about marketing or help with writing. I would highly recommend him, He's also fun to work with.
Quentin has helped me with was so much more than I ever expected - including repositioning my company. If you're looking for a superstar, I fully recommend Quentin.
What Is Copywriting?
Every word written by or for a business tells its customers what to expect. If that expectation matches what the customer wants, that business has a chance of surviving and thriving. From that there can only be one conclusion. Every word counts.
When those words result in sales, it's called copywriting. Great copywriters understand their audiences better than the audiences understand themselves. They know about behaviours, beliefs, and desires. If there is even a spark of desire, a great copywriter will kindle that desire until it becomes a burning obsession.
Copywriters create the words for every type of advertisement from flyers to display ads to pay per click ads, landing pages, and funnels. When you add in sophisticated tracking, it becomes easy to measure the effect of copy, and from there create a control piece from which every ad variant can be measured.
Top copywriters use this as proof of the value they bring to the table. If you have what you believe to be an underperforming ad (or any other type of sales piece), get yourself a good copywriter and watch for a dramatic change in your fortunes.
Who Is Quentin Pain?
I started my first business in 1979. It was a courier company and it grew rapidly over 4 years until I sold out to my partner. During that time I wrote all the ads. I did not consider myself a copywriter. I was 23 years old, penniless (apart from a business loan from NatWest bank), and had very little idea about business.
From there I went on to establish a music recording studio, a couple of software companies, a media business, and finally the International Copywriters Association.
Writing has been my life as well as the one thread that has run consistently throughout every business I've started. It took me many decades before I realised it, but once I did, I understood the real value of words. My mission is to pass on the skills I've learnt to others seeking advancement in the copywriting industry as well as broadcast the message that every word matters to businesses far and wide.