Offline Businesses And Internet Marketing

There is an incredible thing happening at the moment that few traditional businesses understand. It is the merging of ‘offline’ and ‘online’ marketing methods together with the underground IM (Internet Marketing) movement that has been growing exponentially since the late 1990’s.

You may be thinking ‘well blimey Quentin that is bleeding obvious’ but you would be wrong. How many businesses out there do you hear saying ‘I have not a clue how to get more traffic’ or ‘I see twitter and facebook as being important but I have no idea why or how to use them effectively’.

If you are still not sure, then ask yourself these questions:

  1. How can I attract more customers using the web?
  2. How can I get those customers to pay attention to me and buy something?
  3. How can I leverage social networking to increase my sales?
  4. What are the absolute vital elements I need on my website to increase visitors?
  5. How do the recent changes made by Google affect what I am doing on the internet?
  6. Why do I distrust internet marketers so much?

Can you answer any of the above with any certainty at all? No, I suspected as much (if you answered yes to all of them, then please go and help the millions of small businesses around the world, they need you).

Suppose you received an email one day that stated quite simply it could double your turnover in just a few days and it would cost you just $7? Would you go for it? Of course not. Yet products like this exist, and there are countless numbers of them. The reason they are so cheap is that the market place is made up of (mostly) desperate people looking to make a quick buck, who by there numbers combined with the numbers of marketeers creating and selling this stuff has been driving the price down for years.

Take a look at one of the most famous marketplaces: http://www.warriorforum.com/ As I write there are no less than 7,768 users online on that forum. Now here’s the thing. Although there are scams around, anyone found scamming on that forum gets banned for life. This helps to ensure that the site and content is not only worthwhile, but continues to grow.

The only problem with this is that if you have no idea what they are talking about, you WILL get sucked in eventually to trying out some of the products, and most likely you will fall flat on your face, simply because IM is just not that easy without a good knowledge of many technical skills.

But trust me, this is changing and it will start to increase speed. I will keep you up to date on progress here, and supply some of the information you will need to start to leverage the greatest opportunity for small businesses of our time. The wild wild web is here and if used correctly, will guarantee your success.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.