Category: Marketing
-
Start With Why – A Summary Of Simon Sinek’s Book
If you haven’t seen Simon Sinek’s Start With Why video on YouTube – or you haven’t read the book, you are in for a treat. When I first came across it, I didn’t really ‘get’ it, but I certainly did a little later when I re-discovered it. It’s a gem of an idea, so I…
-
Enterprise Nation Mastermind on Being Number 1
In 2015 I had a great time on Enterprise Nation talking a little about my life, but also on being number 1 and taking a few questions as well. Here’s the replay: Join me in The Number One Club if you need a little help with your business ideas. https://thenumberoneclub.com
-
How To Earn $5 Million In 11 Days From Exploding Kittens
Exploding Kittens is an old school playing card game launched on the crowd funding site Kickstarter. What’s amazing is that it’s attracted over $5 million in funding in just 11 days. It’s become the most popular campaign ever on Kickstarter (i.e. it’s now #1 in terms of the number of funders with a total so…
-
The Truth About Word Of Mouth Marketing
Almost every successful business I talk to tells me they get most of their clients by word of mouth. And it’s true. According to Zuberance, Nielsen claim that 84% of sales come in one way or another via word of mouth. The problem for new businesses is how to get enough momentum so that the…
-
Of Cafes and Omelettes – A Tale Of Simple Marketing
Michael Rab is the owner of a small and friendly cafe just off the Finchley Road in Golders Green, London. He’s been running his cafe for nearly 20 years and serves homely, honest and simple food to a wide variety of folk. He is particularly famous for his beef pie, but if you’re passing by,…
-
Where To Engage With A Younger Tech-Savvy Audience
When you’ve been around the block a few times we tend to forget there’s a whole new generation coming through with new ideas and new ways of doing stuff. What’s arguably already the biggest industry in the world is on the point of exponential expansion – but most businesses are still not ‘getting’ it at…
-
How To Name A Business Without Any Stress In 10 Minutes Flat
Thinking up a name for your business is one of the most gruelling and emotive things you will ever do! “But surely getting that first big deal or hitting your first million is far greater!!!” It’s true those things come with a massive high, but they are so short lived. Your business name on the…
-
Prescriptive Marketing – How To Diagnose The Problem And Provide The Solution
Back in the day people called it Marketing. Just a nice, simple, single word. But meaningless. So prefixes and postfixes were added over the years to improve the definition (and more importantly, allow new marketers to position themselves as the leader of the ‘new method’). The most common in recent years has been Education Based…
-
Growth Vouchers And How To Use Them For Marketing In The UK
UPDATE: This scheme has now closed In early 2014 the UK Government announced the Growth Voucher scheme for businesses to subsidise up to 50% of their costs in growing their business. To make use of the scheme you need to select an accredited Growth Voucher Advisor (they are vetted beforehand and need to pass a strict…
-
Colour Emotion Infographic and Positioning
I just had to include a reference to this Colour Emotion Infographic and how it helps your brand distinguish itself with positioning. The infographic demonstrates how different brands have used different colour combinations to express themselves. Color Emotion Guide infographic Look at the emotional states each major colour invokes in people and think about how…