Category Archives for Marketing

The Truth About Word Of Mouth Marketing

Almost every successful business I talk to tells me they get most of their clients by word of mouth. And it’s true. According to Zuberance, Nielsen claim that 84% of sales come in one way or another via word of mouth. The problem for new businesses is how to get enough momentum so that the […]

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Colour Emotion Infographic and Positioning

I just had to include a reference to this Colour Emotion Infographic and how it helps your brand distinguish itself with positioning. The infographic demonstrates how different brands have used different colour combinations to express themselves. Color Emotion Guide infographic Look at the emotional states each major colour invokes in people and think about how […]

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