Category: Success
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The 3 Steps to Success in Life
One of the things often said is that to succeed, you need to do things in small steps. One step at a time. ‘Slowly slowly catchee monkey’. On the other hand, you also hear that unless you set a proper and major goal, how on Earth will you ever get anywhere. So what’s the truth?…
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What’s In It For Me? 3 Steps To Success
What’s In It For Me or WIIFM is quoted numerous times by many experts as being the most important concept to understand about messaging, and I totally agree, provided that you get the other 2 M’s in marketing (Market and Media). But it will completely fail even with those things in place if you don’t know…