Author: Quentin Pain
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The State of Advertising 2012
Greg Voakes recently wrote a column in Business Insider on the ‘current’ trend of so called authenticity prevalent in the advertising world. The irony of authenticity is that the last thing you ever need to do to achieve it is ask for it. It’s rather like the word ‘quality’. Academics have been trying to define…
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Why is Google asking for a captcha?
Like many people, I have been using Google search for a long time, but today for the first time I was challenged by Google when I searched for ‘0118’ (I was trying to find the location of this UK STD number). Google said that in order to check that the search was not coming from…
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Super Simple Productivity
The blogger Seth Godin has said in the past that the only thing that matters in any business is shipping; that is, the ability to finish something and ship it to customers. Another hero of mine, CD Baby founder, Derek Sivers, has an interesting chart that compares ideas with actions and the value of them.…
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How To Be A Best Selling Author
By 2100, it has been forecast that the total world population went past the 11 billion barrier, so if there is one thing you should take away from this, it is that there is a never ending supply of new readers out there, and how to be a best selling author will get easier and…
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Negative SEO
Google has been on the warpath for spammers for years, but the changes they made to their algorithm caused a lot of anguish amongst bona-fide site owners. It also helped to make the so called Negative SEO business go mainstream. One of the linchpins of SEO is backlinking, and up until recently it was a…
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How Do You Get Your Bounce Rates Down?
One of the most annoying metrics used by SEs (Search Engines) are bounce rates. The higher they are, the less well you will do. What is a Bounce Rate? Someone searches for an answer to a problem, or for some further information to help solve a problem. It could be as simple as ‘cheapest iPad’…
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How Do You Get More Customers For Your Local Business?
Well, how do you get more customers for your local business? Let’s start with a poll I did on my free bookkeeping course site (AccountingForEveryone.com). I asked ‘what would help your business most?’ and 54% said more customers. I guess it sounds obvious, but look at all the options: More customers/prospects Become well known as…
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US FTC Law Changed 1st March 2012 On Business Opportunities
Understanding the 2012 Changes to the US FTC Law on Business Opportunities If you offer any product, service, or business opportunity, it is essential to stay updated on the recent legal changes that took effect on March 1, 2012. These updates significantly influence how you must communicate with consumers, particularly regarding testimonials, disclosures, and transparency.…
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What is Trust and How To Get It for Business Success
What is trust is a massive question for marketers or anyone researching some product or service they need or want, so what is the first point of trust you look for? These are a few trust indicators I can think of: Social Media (Facebook likes/shares, Google+, Digg etc.) User Comments/Feedback (on blogs and shopping sites)…
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Build Your LinkedIn Network And Build Trust
Having spent years watching the underground internet marketing industry, I get to see trends earlier than many, and the LinkedIn network is right there ready to explode. In fact, it is already growing more rapidly than ever, but most businesses have little to no idea how to use it effectively. Facebook vs LinkedIn Facebook is…