US FTC Law Changed 1st March 2012 On Business Opportunities

If you offer anything at all that could be interpreted as a ‘business opportunity’ then you absolutely must read this article on the new disclosure changes that came into effect on 1st March 2012.

One massive change is that you must supply full details of the purchaser if you publish their testimonial, and by full details, this means their telephone number too!

On top of that, if the buyer buys to resell your product, then you also agree that they can publish your full contact details too.

In short the US government is cracking down massively on claims made by companies and individuals that lots of cash can be made using their scheme.

Now, here’s the thing. Even if you are not located in the USA, but are selling items that could be bought by US citizens, don’t think you are immune!

Check out the specifications here (with thanks to the Internet Marketing Law Centre for this):

http://internetmarketinglawcenter.com/ftc-bizopprule.pdf

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Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and which is still going strong today. His current company is ProofMEDIA, a specialist digital consulting business focusing on online growth. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year in 2013. Quentin is a Fellow of the Chartered Institute of Marketing.