US FTC Law Changed 1st March 2012 On Business Opportunities

If you offer anything at all that could be interpreted as a ‘business opportunity’ then you absolutely must read this article on the new disclosure changes that came into effect on 1st March 2012.

One massive change is that you must supply full details of the purchaser if you publish their testimonial, and by full details, this means their telephone number too!

On top of that, if the buyer buys to resell your product, then you also agree that they can publish your full contact details too.

In short the US government is cracking down massively on claims made by companies and individuals that lots of cash can be made using their scheme.

Now, here’s the thing. Even if you are not located in the USA, but are selling items that could be bought by US citizens, don’t think you are immune!

Check out the specifications here (with thanks to the Internet Marketing Law Centre for this):

http://internetmarketinglawcenter.com/ftc-bizopprule.pdf

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Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.