Author: Quentin Pain
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Everything you need to know about SEO but were afraid to ask
One of my favourite sites, Search Engine Journal has put together a brilliant list of the blogs and sites you should pay attention to if you want to really understand SEO. One of the weirder ones is Bill Slawski’s SEO By The Sea, where he covers what the search engines try to protect by way…
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Do You Think A $10 Billion Advertising Spend Was Worth It?
[UPDATE 2016] P&G are still No 1 in terms of advertising spend, though their budget has gone down to $4.6bn according to Business Insider – due in part to moving the majority of their budget to cheaper and more direct digital channels. If you had an $84bn turnover, would you choose to spend $10bn of it…
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How Does Google See My Page?
Or to put it another way, what does each page on your website look like when the Google bot comes crawling to decide where your pages should rank in their search engine. The same thing applies to all the other search engines too of course. To understand a page, a search bot needs to strip…
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Using Memory Techniques to Give Perfect Public Speaking Performances
Anxiety about public speaking is the top reason people cite for their inability to speak publicly. This technique will help you overcome it. You are in business to make money, and to do that you must have a very clear set of messages. Messages that you can reel out on command. Messages for each of…
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Google Freshness Update
Google not only have project names for products, they also give their search engine algorithm changes names, and I don’t just mean all those cuddly zoo animals that begin with the letter P. Their InsideSearch blog, which is updated by Google engineers (including Pandu Nayak whose name was the catalyst for the Penguin update) only goes…
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Marketing Online Today
Whatever business you are in, you cannot ignore marketing online, especially today. But here’s the crazy thing, local businesses are ignoring it. In fact, 76% of local businesses in the UK are ignoring it. Yes many have a website, and a tiny few have a Facebook page, but few take it seriously. I know this…
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Google Map Generator for Websites
If you have been searching for a way to generate the code to insert a Google map on your website and been totally frustrated by not being able to find out how, you have come to the right place. First off, ignore all those sites that come up on the search engines asking you to…
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How much traffic is a website getting?
The first thing to understand is that all traffic to a website is not equal. I realise you may already know that, but how many people pick a high traffic keyword, get it ranked and find none of it converts? So before we start, here is the fastest route to picking a keyword that will…
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What is the Meaning of Life?
One of the things that has always perplexed me (and a few billion others maybe) is the meaning of life, and having just discovered it last night I thought I would share it with you 🙂 When I was growing up I quickly discovered that unless someone told me why I should do something, I had…
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Why is my site not ranking anymore?
Back in 2012 I watched a page on one of my sites slip from position #3 down to #1,114 on Google for a specific keyword that had 40,500 phrase match searches a month in the UK. Before I share with you what I discovered, you may want to check out your own site from Google’s…