Author: Quentin Pain
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So, What Do You Do?
So, what do you do? And how do you answer that? One way will earn you a fortune and the other way nothing at all. So, what do you do? Watch this first (don’t worry, it’s not rude!): Everything in business is about selling. I think most of us get that. And everyone judges first…
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A Simple Tactic For Getting Your Book Found On Amazon
I stumbled on this simple tactic that influences searches on Amazon entirely by accident. That is, it wasn’t by design, but having discovered it (by way of my good friend and PR Master – Alex Singleton) I realised that anyone can use this to help them get more exposure for their books. A word of…
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Being a Good Marketer (and Citizen)
A while ago I read about a technique that could change your life forever. It was such a simple idea that I fell in love with it immediately. It all kicks off with one simple question: if you could choose to live your life any way you wanted, how would you live it? To really…
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Why Are The Knowledge Graph And Social Signals Important For Rankings?
If you want to get under the hood of a search engine like Google to discover what you need to do to rank your pages faster and higher, look no further than their Knowledge Graph. The knowledge graph is like a giant encyclopaedia of everything, with everything linked together no matter how tenuous the connection.…
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Everything you need to know about SEO but were afraid to ask
One of my favourite sites, Search Engine Journal has put together a brilliant list of the blogs and sites you should pay attention to if you want to really understand SEO. One of the weirder ones is Bill Slawski’s SEO By The Sea, where he covers what the search engines try to protect by way…
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Do You Think A $10 Billion Advertising Spend Was Worth It?
[UPDATE 2016] P&G are still No 1 in terms of advertising spend, though their budget has gone down to $4.6bn according to Business Insider – due in part to moving the majority of their budget to cheaper and more direct digital channels. If you had an $84bn turnover, would you choose to spend $10bn of it…
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How Does Google See My Page?
Or to put it another way, what does each page on your website look like when the Google bot comes crawling to decide where your pages should rank in their search engine. The same thing applies to all the other search engines too of course. To understand a page, a search bot needs to strip…
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Using Memory Techniques to Give Perfect Public Speaking Performances
Anxiety about public speaking is the top reason people cite for their inability to speak publicly. This technique will help you overcome it. You are in business to make money, and to do that you must have a very clear set of messages. Messages that you can reel out on command. Messages for each of…
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Google Freshness Update
Google not only have project names for products, they also give their search engine algorithm changes names, and I don’t just mean all those cuddly zoo animals that begin with the letter P. Their InsideSearch blog, which is updated by Google engineers (including Pandu Nayak whose name was the catalyst for the Penguin update) only goes…
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Marketing Online Today
Whatever business you are in, you cannot ignore marketing online, especially today. But here’s the crazy thing, local businesses are ignoring it. In fact, 76% of local businesses in the UK are ignoring it. Yes many have a website, and a tiny few have a Facebook page, but few take it seriously. I know this…