Category Archives for Positioning

Why This? Why You? Why Now?

The most important message you can ever spread about your business is why your prospect needs what you do, why they need it from you and why they need it now. When you have this nailed down, you will have created your Unique Selling Proposition (USP). Most people in business understand the concept, but not […]

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So, What Do You Do?

So, what do you do? And how do you answer that? One way will earn you a fortune and the other way nothing at all. So, what do you do? Watch this first (don’t worry, it’s not rude!): Everything in business is about selling. I think most of us get that. And everyone judges first […]

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