Category: SEO
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Website Strategies for Content Generation 2023
What is Content Marketing? There are so many myths about content marketing, so I’m going to spell it out in the simplest possible terms right here and now: write the best possible content you can. That’s it. Spend as much of your marketing budget on the best possible content and you will attract the best…
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What Is Search Engine Optimisation And Does It Matter To Copywriters?
What is Search Engine Optimisation? Some local businesses I talk to believe they need it, others think it’s a waste of time. But does it matter to copywriters? Yes, absolutely it does, but not in the way you might think. Copywriting is ALL about conversion. If your copy doesn’t convert, it fails. And if your…
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What To Do When Someone Loses Their Way (on your site!)
You probably read the headline and thought it was some self-help stuff about finding your way in life. Apologies. We’re talking ‘404’ website errors here, the consequences, and how to leverage them to your advantage. If you’re not the slightest bit interested in directing people who got lost on your site then head on over…
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Google PageSpeed Insights – How To Improve Your Site Speed And Keep Google Happy
Mobile devices have forced a massive change on the way Google ranks sites. If you’ve ever used Google’s Authorship Program to get your mug shot included in search results, that was the first victim to go. Google said that displaying profile pictures of site authors on mobile devices was problematic because of the limited display…
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How To Reduce Google Analytics Bounce Rates
All the tricks you need to reduce bounce rates are included in this article, but first… Don’t use spammy badly written content! Google will punish you eventually. Even those who have spent a considerable amount of time and money building a private blog network (PBN) will come a cropper sooner or later. Why? Google will not…
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How To Get A Page Indexed On Google In Less Than A Minute
To get a new page on your site indexed by Google, all you need to do is let it know the page exists! But of course, it’s not really that easy is it? Google cannot trawl every single site every second (or even every minute, hour or day for that matter). There are far too…
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How Does Google See My Page?
Or to put it another way, what does each page on your website look like when the Google bot comes crawling to decide where your pages should rank in their search engine. The same thing applies to all the other search engines too of course. To understand a page, a search bot needs to strip…
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Why is my site not ranking anymore?
Back in 2012 I watched a page on one of my sites slip from position #3 down to #1,114 on Google for a specific keyword that had 40,500 phrase match searches a month in the UK. Before I share with you what I discovered, you may want to check out your own site from Google’s…