Author: Quentin Pain
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Where To Engage With A Younger Tech-Savvy Audience
When you’ve been around the block a few times we tend to forget there’s a whole new generation coming through with new ideas and new ways of doing stuff. What’s arguably already the biggest industry in the world is on the point of exponential expansion – but most businesses are still not ‘getting’ it at…
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The best Opportunities are the ones you create
The Best Opportunities Are the Ones You Create Understanding the Mindset: Pessimists vs. Optimists Pessimists often view opportunities with skepticism. They see hype, scams, and risk where others see potential. While their caution can sometimes protect them from pitfalls, it can also prevent them from recognizing genuine chances for growth. On the other hand, optimists…
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Prescriptive Marketing – How To Diagnose The Problem And Provide The Solution
Back in the day people called it Marketing. Just a nice, simple, single word. But meaningless. So prefixes and postfixes were added over the years to improve the definition (and more importantly, allow new marketers to position themselves as the leader of the ‘new method’). The most common in recent years has been Education Based…
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Growth Vouchers And How To Use Them For Marketing In The UK
UPDATE: This scheme has now closed In early 2014 the UK Government announced the Growth Voucher scheme for businesses to subsidise up to 50% of their costs in growing their business. To make use of the scheme you need to select an accredited Growth Voucher Advisor (they are vetted beforehand and need to pass a strict…
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How To Make Affirmations Work
So much has been said about affirmations. And so many promises have been made about them. But affirmations can only ever work if you believe in whatever it is you are trying to affirm. So most people give up. It’s hard to believe in something we haven’t got, experienced or seen. However, everything ever made…
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How To Select Great Clients
During my many decades of being in business I have had partners, associates, fellow directors and investors and a very large number of clients and customers. And not all of them have been pleasant to work with. Life’s too short, so it makes sense to work with people you like (don’t worry, if you’re desperate…
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How To Be Successful In Business
Well that’s a bit of a large promise! But of course, plenty of people are successful in business, so what’s the big deal? You are. That’s what it’s all about. You. Do you see yourself as a success or a failure? This is a ‘decision’ question. Asking decision questions (of others) is a distinction of…
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Are Zero Hours Contracts Good For Society?
Zero hours contracts are increasing massively in the UK, and I guess that is no surprise considering the responsibility it removes from employers and the costs it removes from their businesses. According to The Independent, 90% of McDonalds workers are on zero hour contracts. John Hall writes “The admission indicates the fast-food chain is potentially the…
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Jay Abraham and Preeminence
The great marketer, Jay Abraham, talks about preeminence as being the path all businesses should take. He’s put a sort of toolkit together on the topic here: http://abraham.com/strategy-of-preeminence/ The premise is that if you become preeminent you will not just become successful, but unstoppably successful. Here’s the dictionary definition: “Superior to or notable above all…
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How To Get A Page Indexed On Google In Less Than A Minute
To get a new page on your site indexed by Google, all you need to do is let it know the page exists! But of course, it’s not really that easy is it? Google cannot trawl every single site every second (or even every minute, hour or day for that matter). There are far too…