Author: Quentin Pain
-
Why This? Why You? Why Now?
The most important message you can ever spread about your business is why your prospect needs what you do, why they need it from you and why they need it now. When you have this nailed down, you will have created your Unique Selling Proposition (USP). Most people in business understand the concept, but not…
-
The 99 Red Balloons of Business Success
When I started in business I visited every reception of every office building I could find in Cambridge (where I lived) and talked to the receptionist and/or left some literature about my business. That was 35 years ago. I can’t remember how many businesses I actually visited but I do know it was a lot…
-
Free Credit Checks For Life In The UK
Having paid in the past to get my personal credit check report in the UK (and they’re not cheap either!), I have just stumbled across a completely free credit rating agency. And it’s not just free for a month (and then you pay through the nose) it really is free for life. The company is…
-
How To Get Your Domain Banned And Lose Your Income
In February 2013 I wrote a series of emails to keep a small list of subscribers up to date with a book I was writing (Step by Step Marketing). At the time I was going through a High Performance Coaching certification training class in California (where I finally proved to myself that certification of any kind…
-
Reality of Business – The One Per Cent Rule
If you could build a great product for a specific audience, spend some time finding them, and then tell them all about how great it is, 1% (at most) will buy it. Why? Before we find the answer, why are we in any way shocked by such a low figure? Yes, it’s a massive generalisation,…
-
Email Open Rates And How To Improve Them
Unless your recipient knows you or recognises your name or brand, your email open rates all come down to your subject line. And even if your intended email recipient does know you, but doesn’t yet entirely trust you, then the subject line still rules. (please bear with me – I realise you probably already ‘get’…
-
Where To Engage With A Younger Tech-Savvy Audience
When you’ve been around the block a few times we tend to forget there’s a whole new generation coming through with new ideas and new ways of doing stuff. What’s arguably already the biggest industry in the world is on the point of exponential expansion – but most businesses are still not ‘getting’ it at…
-
The best Opportunities are the ones you create
The Best Opportunities Are the Ones You Create Understanding the Mindset: Pessimists vs. Optimists Pessimists often view opportunities with skepticism. They see hype, scams, and risk where others see potential. While their caution can sometimes protect them from pitfalls, it can also prevent them from recognizing genuine chances for growth. On the other hand, optimists…
-
Prescriptive Marketing – How To Diagnose The Problem And Provide The Solution
Back in the day people called it Marketing. Just a nice, simple, single word. But meaningless. So prefixes and postfixes were added over the years to improve the definition (and more importantly, allow new marketers to position themselves as the leader of the ‘new method’). The most common in recent years has been Education Based…
-
Growth Vouchers And How To Use Them For Marketing In The UK
UPDATE: This scheme has now closed In early 2014 the UK Government announced the Growth Voucher scheme for businesses to subsidise up to 50% of their costs in growing their business. To make use of the scheme you need to select an accredited Growth Voucher Advisor (they are vetted beforehand and need to pass a strict…