Category: Email
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Email Marketing, Broadcasts or Campaigns – What’s Best for Marketing?
When you’re talking to a live audience, it’s generally not a good idea to start with an introduction. Start with a promise instead. A promise about what they’re going to get for taking the time and trouble to listen to you. Follow the promise with proof. So they can see it’s real. This is the point…
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Email Open Rates And How To Improve Them
Unless your recipient knows you or recognises your name or brand, your email open rates all come down to your subject line. And even if your intended email recipient does know you, but doesn’t yet entirely trust you, then the subject line still rules. (please bear with me – I realise you probably already ‘get’…