In February 2013 I wrote a series of emails to keep a small list of subscribers up to date with a book I was writing (Step by Step Marketing).
At the time I was going through a High Performance Coaching certification training class in California (where I finally proved to myself that certification of any kind is a pointless and expensive exercise).
Whilst I was away I had constructed a series of 5 promotional emails to launch the book.
Each one written in advance of what it said I had done (thus ensuring I stuck to my timetable).
What I didn’t know was that I’d set a time-bomb to go off nearly two years in advance.
Here’s a copy of the 2nd last email in the series:
I am back in the UK. The weather in Santa Clara was magnificent. 22+ degrees everyday. The downside was I was stuck inside a conference centre.
But I have my official High Performance Coach certification.
The book is finished. I am in the process of editing it, and I expect that to be done within the next few days, then it is off to the designer for a super fast turn-around for the PDF version.
In other words, everything is on track for the 30th March in time for a great Easter present for you.
PS. I learnt some great new coaching techniques during my stay and if you are interested in that sort of thing, I will be happy to share them. More on that some other time though.
Quentin Pain Coaching, North Brink, Wisbech, Cambs PE131LN, UNITED KINGDOM
To unsubscribe or change subscriber options visit:
There is something BADLY wrong with this email.
Can you spot it? (extremely unlikely)
Would you say it was spammy? (bear in mind that the people who received this had double-opted in and were expecting it).
Let’s go further than that. Would you say it was ‘Spamvertising‘? (click the link to help you spot the ‘error’ I had made)
In fact, I’d never heard that term until I received the following email out of the blue from the security team of my hosting service provider on the 11th October 2014 – 20 months after the email had been sent):
HostGator Security has received a Spamvertising ( http://en.wikipedia.org/wiki/
Moving back to February 2013, everything went smoothly.
I finished the book on time. The orders came in as expected (I gave those early subscribers a free copy of the book to help spread the word) and everything was hunky-dory.
…until that email.
I apparently had 48 hours to tell them of my misdemeanour or have my website shut down because of something I had no idea I’d done.
So I emailed back a frantic and desperate reply asking what I could do about it.
And they responded…
“tell us you won’t do it again and we’ll take no further action”. Haha!
But what had I done? (and here’s the point of this long post):
NEVER include your website address in any autoresponder emails you send.
Yep, it’s that simple.
If you include your domain (as I did in the footer) and even if you have obeyed the spamming laws by having an option to ‘Unsubscribe’, you are still open to attack by anyone reporting it as spam (i.e. spam report + link to a website = danger).
But here’s the thing. In my case it wasn’t an attack at all!
Why had this not happened at the time the email was sent 20 months earlier? Surely that would be when someone would’ve hit the spam button?
Nope. I traced it down to a friend. A real friend. He had decided to go through all his unopened email in Microsoft Outlook and delete it in order to give himself a clean inbox.
During this process anything from an autoresponder he didn’t immediately recognise or want he hit the Spam button (to ensure his inbox would never get to the same state again).
And every now and again he did it accidentally (he had thousands of emails to clear out).
And one of those mistakes was my email.
And it very nearly cost me my new business.
The internet is a dangerous place if you don’t follow the rules.
The problem is there are too many things we don’t know we don’t know.
But at least I found one of them, and I hope it helps you in the future too.