Growth Vouchers And How To Use Them For Marketing In The UK


growth vouchers scheme logo

UPDATE: This scheme has now closed

In early 2014 the UK Government announced the Growth Voucher scheme for businesses to subsidise up to 50% of their costs in growing their business.

To make use of the scheme you need to select an accredited Growth Voucher Advisor (they are vetted beforehand and need to pass a strict set of strict criteria).

To be eligible for the voucher your business must be:

  • Have 249 employees or less (including any employees of companies that own a stake in your business)
  • Be registered in England
  • Actively sell goods or services
  • Be independent (ie no more than 25% is owned by other businesses or organisations)
  • Have a turnover of less than €50 million

Full T&C’s are here but here is how it works in a nutshell:

You apply for the voucher online here, and if approved you will receive your voucher.

You can spend the voucher with any approved Growth Voucher Advisor and have up to £2,000 of the total cost (up to £4,000) refunded within 30 days.

The voucher can be used on any one of these 5 key areas of growth:

  1. Marketing and gaining new customers
  2. Developing and recruiting staff
  3. Improving management and leadership skills
  4. Cashflow and finance
  5. Improving digital technology

It’s important to note that the whole emphasis of the scheme is on growth, so this is not about getting a grant to build a website or buy a new computer.

It is a way to hire the best people to help coach and mentor you in areas you need help with – and have the government pay half of it.

Case Studies

Here are two case studies we’ve been involved with:

  •  Growth Voucher case study for Rentadesk Ltd.
  • Growth Voucher case study for Retonomy Ltd.

If you need help with marketing and positioning your business and finding your ideal customers, then please schedule a call and let’s see if we can help.

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About the author 

Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and retired from in January 2013. He is a director of ProofMEDIA, a specialist digital consulting business. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year. Copywriting is his speciality and he runs 3 groups on Facebook under the Science of Copywriting brand, which combined has well over 180,000 members. Quentin is also Founder of the International Copywriters Association and former SEO Lead for Circle Health Group, the UK's largest private hospital group.

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