Category: Copywriting
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How Does Google See My Page?
Or to put it another way, what does each page on your website look like when the Google bot comes crawling to decide where your pages should rank in their search engine. The same thing applies to all the other search engines too of course. To understand a page, a search bot needs to strip…
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What is a hook?
If you have been playing around with marketing for any length of time (or if you have been a journalist) you will have come across the term ‘hook’ many times, and even perhaps asked the question ‘what exactly is a hook’? It is the most important part of any article you put out. I would…