LinkedIn network screenshot

Build Your LinkedIn Network And Build Trust

Having spent years watching the underground internet marketing industry, I get to see trends earlier than many, and the LinkedIn network is right there ready to explode.

In fact, it is already growing more rapidly than ever, but most businesses have little to no idea how to use it effectively.

Facebook vs LinkedIn

Facebook is still the favourite amongst marketers, especially since it generates vast amounts of cash – and not just for Mark Zuckerberg!

Internet marketers have developed literally hundreds of commercial tools to exploit the power of Facebook, and LinkedIn is next.

To give you an idea of what I’m talking about, Facebook pages for business have been the centre of attention for a while with the ability to add direct links back to websites, direct optins to lists and a bunch of other stuff.

And now with the addition of video streaming, there are already at least 20 tools being developed to exploit it.

So, what’s so special about LinkedIn and why is it the next big thing?

Well, for a start, Microsoft paid $26 billion to acquire it mid 2016.

Then take growth. Although LinkedIn is only around a fifth the size of FB, it is growing far more rapidly. And remember, FB is targeted at everybody, whereas LinkedIn is targeted at business professionals only.

Now take a look at LinkedIn groups. The ability to create your own groups and invite people to join gives the group owner immense power.

Add to that the ability to create an ‘open’ group so you can use it to let the search engines know about you, and you have a superb marketing tool.

The possibilities are almost endless, and now is the time to take action and build your network.

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Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and which is still going strong today. His current company is ProofMEDIA, a specialist digital consulting business focusing on online growth. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year in 2013. Quentin is a Fellow of the Chartered Institute of Marketing.

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