How To Increase Your Signups

As most marketers know, getting people to become advocates for your products or service is vital for your business success, and the best way to do that is to get them on to a marketing list.

That list can be for direct mail and more importantly for email campaigns. For the latter you just need a signup form on your site offering some ethical bribe in return for their name and email address.

But the trick that most people miss is getting your prospects to take action.

Write down a list of all the tools you use to market your business. From compliment slips to business cards to your email signature. Maybe you advertise on your car (using a magnetic sign). However you advertise your business, make sure all of it includes this one vital ingredient…

The Call To Action. It’s not good enough to simply print your web address. That is not a call to action. You need to tell them why they should visit your site.

For example:

  • Old way: Web: https://quentinpain.com
  • New way: For the hottest internet tips visit QuentinPain.com or Download Free Marketing Book at QuentinPain.com

How many people have put that on a compliment slip? very few indeed. It will give you an edge.

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Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and which is still going strong today. His current company is ProofMEDIA, a specialist digital consulting business focusing on online growth. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year in 2013. Quentin is a Fellow of the Chartered Institute of Marketing.