How To Increase Your Signups

As most marketers know, getting people to become advocates for your products or service is vital for your business success, and the best way to do that is to get them on to a marketing list.

That list can be for direct mail and more importantly for email campaigns. For the latter you just need a signup form on your site offering some ethical bribe in return for their name and email address.

But the trick that most people miss is getting your prospects to take action.

Write down a list of all the tools you use to market your business. From compliment slips to business cards to your email signature. Maybe you advertise on your car (using a magnetic sign). However you advertise your business, make sure all of it includes this one vital ingredient…

The Call To Action. It’s not good enough to simply print your web address. That is not a call to action. You need to tell them why they should visit your site.

For example:

  • Old way: Web:
  • New way: For the hottest internet tips visit or Download Free Marketing Book at

How many people have put that on a compliment slip? very few indeed. It will give you an edge.

If you haven’t yet signed up for my free Online Marketing Guide just enter your name and email in the form on the top right. You will love it. Weekly hints and tips on the latest and very best techniques.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.