As most marketers know, getting people to become advocates for your products or service is vital for your business success, and the best way to do that is to get them on to a marketing list.
That list can be for direct mail and more importantly for email campaigns. For the latter you just need a signup form on your site offering some ethical bribe in return for their name and email address.
But the trick that most people miss is getting your prospects to take action.
Write down a list of all the tools you use to market your business. From compliment slips to business cards to your email signature. Maybe you advertise on your car (using a magnetic sign). However you advertise your business, make sure all of it includes this one vital ingredient…
The Call To Action. It’s not good enough to simply print your web address. That is not a call to action. You need to tell them why they should visit your site.
- Old way: Web: http://quentinpain.com
- New way: For the hottest internet tips visit QuentinPain.com or Download Free Marketing Book at QuentinPain.com
How many people have put that on a compliment slip? very few indeed. It will give you an edge.
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