Category: Marketing
-
Start With Why – A Summary Of Simon Sinek’s Book
If you haven’t seen Simon Sinek’s Start With Why video on YouTube – or you haven’t read the book, you are in for a treat. When I first came across it, I didn’t really ‘get’ it, but I certainly did a little later when I re-discovered it. It’s a gem of an idea, so I…
-
How To Earn $5 Million In 11 Days From Exploding Kittens
Exploding Kittens is an old school playing card game launched on the crowd funding site Kickstarter. What’s amazing is that it’s attracted over $5 million in funding in just 11 days. It’s become the most popular campaign ever on Kickstarter (i.e. it’s now #1 in terms of the number of funders with a total so…
-
The Truth About Word Of Mouth Marketing
Almost every successful business I talk to tells me they get most of their clients by word of mouth. And it’s true. According to Zuberance, Nielsen claim that 84% of sales come in one way or another via word of mouth. The problem for new businesses is how to get enough momentum so that the…
-
Of Cafes and Omelettes – A Tale Of Simple Marketing
Michael Rab is the owner of a small and friendly cafe just off the Finchley Road in Golders Green, London. He’s been running his cafe for nearly 20 years and serves homely, honest and simple food to a wide variety of folk. He is particularly famous for his beef pie, but if you’re passing by,…
-
Where To Engage With A Younger Tech-Savvy Audience
When you’ve been around the block a few times we tend to forget there’s a whole new generation coming through with new ideas and new ways of doing stuff. What’s arguably already the biggest industry in the world is on the point of exponential expansion – but most businesses are still not ‘getting’ it at…
-
Prescriptive Marketing – How To Diagnose The Problem And Provide The Solution
Back in the day people called it Marketing. Just a nice, simple, single word. But meaningless. So prefixes and postfixes were added over the years to improve the definition (and more importantly, allow new marketers to position themselves as the leader of the ‘new method’). The most common in recent years has been Education Based…
-
Growth Vouchers And How To Use Them For Marketing In The UK
UPDATE: This scheme has now closed In early 2014 the UK Government announced the Growth Voucher scheme for businesses to subsidise up to 50% of their costs in growing their business. To make use of the scheme you need to select an accredited Growth Voucher Advisor (they are vetted beforehand and need to pass a strict…
-
Marketing Online Today
Whatever business you are in, you cannot ignore marketing online, especially today. But here’s the crazy thing, local businesses are ignoring it. In fact, 76% of local businesses in the UK are ignoring it. Yes many have a website, and a tiny few have a Facebook page, but few take it seriously. I know this…
-
Top Tips For Great Testimonials
Whether you are selling a service or a product, testimonials can double your sales. They add credibility to what you do. The proof of this is simple to prove, just think of anything you have bought recently from Amazon or any other online retailer. Did you check the reviews? How did they affect you? And…
-
How Do I Get More People To Open My Email Blasts?
How much spam do you get? Do you recognise it immediately? Which emails do you open on sight? Which do you delete instantly? And the most important question of all… why? And here’s a few more. Why do some emails get through the spam bots? Why are some marked as spam instantly? What is blacklisting?…