So, what do you do? And how do you answer that? One way will earn you a fortune and the other way nothing at all. So, what do you do?
Watch this first (don’t worry, it’s not rude!):
Everything in business is about selling. I think most of us get that.
And everyone judges first appearances. Our brains are genetically engineered that way for survival.
People say the elevator pitch is your one shot at it. But it all starts way before then of course.
Everything you say, do and look like builds your reputation every time someone pays you any attention at all.
If you think about nothing else when it comes to business, think about this one question: What do you do?
The Significance of First Impressions
Why First Impressions Matter
- Our brains are wired to judge quickly for survival, so first impressions are powerful and often subconscious.
- Appearances, body language, and initial words all contribute to how others perceive you.
- In business, these first impressions can influence future collaborations, sales, or job prospects.
The Role of the Elevator Pitch
Many experts emphasize the importance of the elevator pitch—your brief, compelling summary of what you do. But it’s just the tip of the iceberg. Crafting a memorable, authentic response involves more than just a rehearsed phrase.
Building a Strong Personal Brand
Every Interaction Counts
Every time you speak, dress, or behave in a way that reflects your professional identity, you’re shaping your reputation. Consistency across these elements builds trust and recognition.
What Do You Do? – The Key Components
When answering, consider including:
- Your profession or role
- Your main value proposition or what makes you unique
- A brief example or achievement that highlights your expertise
Example Responses
- “I’m a digital marketing strategist specializing in helping small businesses grow their online presence.”
- “I develop custom software solutions that streamline manufacturing processes for industrial clients.”
- “I’m an interior designer passionate about creating functional, beautiful spaces that reflect my clients’ personalities.”
Strategies to Make Your Answer Stand Out
Be Clear and Concise
Avoid jargon or overly complex descriptions. Aim for a response that’s easily understood and memorable.
Show Enthusiasm and Authenticity
People are drawn to genuine passion. Share what excites you about your work or a recent success story.
Tailor Your Response
Adjust your answer based on the context or the person you’re speaking with. For example, a potential client might want to hear how you can solve their problems, while a new acquaintance might appreciate a more personal touch.
Additional Tips and Common Pitfalls
Avoid These Mistakes
- Using vague titles like “I’m in sales” without context
- Overloading your answer with technical details
- Focusing solely on your job title rather than the value you provide
Practice Makes Perfect
Rehearse your elevator pitch until it feels natural. Consider recording yourself or practicing with friends for feedback.
Real-Life Case Study: Turning “What Do You Do?” Into Opportunities
| Scenario | Typical Response | Effective Response | Outcome |
|---|---|---|---|
| Networking event | “I work in finance.” | “I’m a financial advisor helping young professionals plan for their future.” Plus, sharing a recent success story or tip can spark further conversation. | Leads to meaningful conversations and potential collaborations. |
Conclusion: Embrace the Power of Your Answer
The question “What do you do?” offers an opportunity to showcase your professional identity and make a memorable impression. Focus on clarity, authenticity, and relevance. Remember, every interaction is a chance to build your reputation and open new doors.
Next Step
Take some time to craft your own compelling response. Practice it until it feels natural, and watch how opportunities unfold when you confidently share what you do.
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