Freedom and choice image of bird in cage

Freedom Means Having A Choice

The top reason I hear from people who have abandoned employment and taken the plunge and started a business is to gain financial freedom.

There is also just ‘Freedom’ on its own, which is a close second followed by more time to be with family.

I’ve felt the same things myself. I gave up working for other people when I was 23. I’d had enough of being told what to do.

And freedom seemed to me to be what running my own business would deliver.

Freedom from being bossed around. Freedom from being accountable to someone else.

It took a couple of decades to realise I was simply running away from myself.

I had freedom as soon as I’d become an adult – I just never realised it.

It was far easier to blame others for my lack of direction. For my lack of resourcefulness.

I hadn’t realised¬†this before because I hadn’t taken the time to think about what freedom actually meant.

And when I did, everything started clicking into place.

The best life you can ever have is one where you have choices.

The more choices you have, the more freedom you have.

When you’re stuck, it’s because you have no choice. You feel locked in a cage.

And unless that cage is physical, that cage is simply your mind.

Your mind is telling you lies. The question is why?

The answer is your beliefs.

If you want real freedom, it starts with what you believe about the world (and yourself).

Change comes from within. Start with you, and you will start making the changes you need to create the choices you need to create the freedom you want.


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Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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