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Change means Changing

Every 1st January a whole bunch of us attempt some change we feel we desperately need.

We have tried this change on numerous occasions.

It is a change we will fail.

We just cannot make it stick. Why?

It takes a lot of effort (energy) to change anything.

But once the change sticks (if it’s a good change!) it tends to stick just as permanently (for the same reasons).

So the next time you feel like changing. Look into every aspect of it. Change everything. Make it stick if it’s what you want.

And good luck and Happy New You.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.