Valuing People Will Always Pay More Than Undervaluing Them

Valuing People Will Always Pay More Than Undervaluing Them

I used the word ‘pay’ on purpose in that headline “Valuing People Will Always Pay More Than Undervaluing Them” since we all seem to be so focused on money – seemingly above everything else.

Now that’s easy for me to say, because right now, I have some of the stuff, but what if you don’t? Well I’ve been there too – and more than once. When I started Accountz in the late 90’s I was practically broke.

I’d grown my previous software company over 15 years of hard slog. We won two national software awards here in the UK. But circumstances changed in my industry, and I was very slow to respond. That’s a very typical story.

But the little news piece in the video below from the USA warmed my heart (sorry for the adverts at the start – they’re beyond my control).

By the end you will see a big change in the attitude of the 3 interviewers – as they start to imagine their bosses caring more for them. Let’s hope so.

Henry Ford did this back near the start of the last century by doubling his work forces salary – and this getting the best workers in the country to join him.

Enlightened company bosses value their whole workforce – not just the exec team.

We are all happier when we get what we want. All you need to do is find out what people want and give it to them. Do that and you not only make your work force WANT to work for you, you will also attract a significantly larger group of customers.

The objection is of course about money! Which is rather ironic don’t you think?

To be in business you must do marketing. Anyone who has ever tried starting and running their own business soon realises this.

And marketing costs money (and time and resources) – or materials, money and minutes if you want the 3 M version.

If your business cannot afford the 3M’s in order to make a profit, then it’s not going to survive very long. This is a great thing to understand (even though it’s common sense of course).

So the problems happen when the business owner(s) decide to start a price war (or get unintentionally hung up in one).

And that happens when competition gets fierce. Which is why I’m always banging on about being #1 in your market. Then you cut out all the competition. They can get on with ‘their’ way of doing business, and you can get on with your realistic way of doing it.

So here’s to the Number 1 Club. Join it and you can start feeling a lot happier about everything including your business.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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