Valuing People Will Always Pay More Than Undervaluing Them

Valuing People Will Always Pay More Than Undervaluing Them

I used the word ‘pay’ on purpose in that headline “Valuing People Will Always Pay More Than Undervaluing Them” since we all seem to be so focused on money – seemingly above everything else.

Now that’s easy for me to say, because right now, I have some of the stuff, but what if you don’t? Well I’ve been there too – and more than once. When I started Accountz in the late 90’s I was practically broke.

I’d grown my previous software company over 15 years of hard slog. We won two national software awards here in the UK. But circumstances changed in my industry, and I was very slow to respond. That’s a very typical story.

But the little news piece in the video below from the USA warmed my heart (sorry for the adverts at the start – they’re beyond my control).

By the end you will see a big change in the attitude of the 3 interviewers – as they start to imagine their bosses caring more for them. Let’s hope so.

Henry Ford did this back near the start of the last century by doubling his work forces salary – and this getting the best workers in the country to join him.

Enlightened company bosses value their whole workforce – not just the exec team.

We are all happier when we get what we want. All you need to do is find out what people want and give it to them. Do that and you not only make your work force WANT to work for you, you will also attract a significantly larger group of customers.

The objection is of course about money! Which is rather ironic don’t you think?

To be in business you must do marketing. Anyone who has ever tried starting and running their own business soon realises this.

And marketing costs money (and time and resources) – or materials, money and minutes if you want the 3 M version.

If your business cannot afford the 3M’s in order to make a profit, then it’s not going to survive very long. This is a great thing to understand (even though it’s common sense of course).

So the problems happen when the business owner(s) decide to start a price war (or get unintentionally hung up in one).

And that happens when competition gets fierce. Which is why I’m always banging on about being #1 in your market. Then you cut out all the competition. They can get on with ‘their’ way of doing business, and you can get on with your realistic way of doing it.

So here’s to the Number 1 Club. Join it and you can start feeling a lot happier about everything including your business.

Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and which is still going strong today. His current company is ProofMEDIA, a specialist digital consulting business focusing on online growth. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year in 2013. Quentin is a Fellow of the Chartered Institute of Marketing.

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