Quentin Pain | SEO | Copywriting

Tag: whats in it for me

  • What’s In It For Me? 3 Steps To Success

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    by

    Quentin Pain
    in ,

    What’s In It For Me or WIIFM is quoted numerous times by many experts as being the most important concept to understand about messaging, and I totally agree, provided that you get the other 2 M’s in marketing (Market and Media). But it will completely fail even with those things in place if you don’t know…