Category: Copywriting
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How Does Google See My Page?
Or to put it another way, what does each page on your website look like when the Google bot comes crawling to decide where your pages should rank in their search engine. The same thing applies to all the other search engines too of course. To understand a page, a search bot needs to strip…
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What is a hook?
Understanding the Concept of a Hook If you’ve been involved in marketing or journalism, chances are you’ve encountered the term ‘hook’ numerous times. You might have even wondered, what exactly is a hook? At its core, a hook is the element that captures attention and sparks curiosity. It’s the first thing people see or hear,…