Tag: SEO
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What Is Search Engine Optimisation And Does It Matter To Copywriters?
What is Search Engine Optimisation? Some local businesses I talk to believe they need it, others think it’s a waste of time. But does it matter to copywriters? Yes, absolutely it does, but not in the way you might think. Copywriting is ALL about conversion. If your copy doesn’t convert, it fails. And if your…
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Everything you need to know about SEO but were afraid to ask
One of my favourite sites, Search Engine Journal has put together a brilliant list of the blogs and sites you should pay attention to if you want to really understand SEO. One of the weirder ones is Bill Slawski’s SEO By The Sea, where he covers what the search engines try to protect by way…