Tag: Robert A. McDonald
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Want To Know Whether Traditional Advertising is Better Than Digital?
If you are as confused as most about what (if anything!) is working when it comes to advertising, look no further than the World’s biggest advertiser: Procter and Gamble. With a $10billion annual budget, they really must know their onions (or rather, laundry products), don’t you think? They have increased their ad spend by 24%…