Tag: cost of goods
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Do You Think A $10 Billion Advertising Spend Was Worth It?
[UPDATE 2016] P&G are still No 1 in terms of advertising spend, though their budget has gone down to $4.6bn according to Business Insider – due in part to moving the majority of their budget to cheaper and more direct digital channels. If you had an $84bn turnover, would you choose to spend $10bn of it…