Tag: copywriting
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The Amazing Coincidence Of My Super Thursday 8th October Publishing Day Book
By pure coincidence, my book, Legendary, was published on Thursday 8th October 2015. So what! The 8th October is also known as Super Thursday in the publishing world. The reason for that is it’s the international date for the lead up to Christmas in the world of literature and publishing. Everyone and their aunt makes…
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What is a hook?
Understanding the Concept of a Hook If you’ve been involved in marketing or journalism, chances are you’ve encountered the term ‘hook’ numerous times. You might have even wondered, what exactly is a hook? At its core, a hook is the element that captures attention and sparks curiosity. It’s the first thing people see or hear,…