Tag: copywriting
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The Amazing Coincidence Of My Super Thursday 8th October Publishing Day Book
By pure coincidence, my book, Legendary, was published on Thursday 8th October 2015. So what! The 8th October is also known as Super Thursday in the publishing world. The reason for that is it’s the international date for the lead up to Christmas in the world of literature and publishing. Everyone and their aunt makes…
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What is a hook?
If you have been playing around with marketing for any length of time (or if you have been a journalist) you will have come across the term ‘hook’ many times, and even perhaps asked the question ‘what exactly is a hook’? It is the most important part of any article you put out. I would…