What's The Point of Social Media image

What’s The Point Of Social Media?

What's The Point of Social Media imageThat’s something I often hear from established businesses – yes – even today.

1/7th of the global population is now on Facebook every day.

So if you have 100 customers, around 15 of them will have visited FB today (and remember that’s just an average across the planet – it’s not weighted by a country’s wealth).

Think about it. If you had a strong (and useful) FB presence (and told your customers about it), wouldn’t that be a pretty good way of engaging them (every DAY)?

And what about Twitter, LinkedIn, Pinterest, Instagram (and your blog – you do have one, right?)?

So Neil Patel has allowed me to share his beautiful and simple Social Media infographic.

If you were ever on the fence about the value and importance of social media in the “Age of the Customer” this will help.

How to Build Brand Awareness for Your Business
Courtesy of: Quick Sprout

What Can I Do About It?

Marketing has changed since the old days of ‘push and sell’. Now it’s all about show and tell.

But none of it works unless you first ask permission.

The best business chat up lines in the world are:

1. “Would that be of interest to you?” and…

2. “Would you like to hear more about it?”

This is something I go into detail with at Advanced Business School.

If you’d like to find out more, take a look here.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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