What's The Point of Social Media image

What’s The Point Of Social Media?

What's The Point of Social Media imageThat’s something I often hear from established businesses – yes – even today.

1/5th of the global population is now on Facebook every day.

So if you have 100 customers, around 20 of them will have visited FB today (and remember that’s just an average across the planet – it’s not weighted by a country’s wealth).

Think about it. If you had a strong (and useful) FB presence (and told your customers about it), wouldn’t that be a pretty good way of engaging them (every DAY)?

And what about Twitter, LinkedIn, Pinterest, Instagram (and your blog – you do have one, right?)?

If you were ever on the fence about the value and importance of social media in the “Age of the Customer” this will help.

What Can I Do About It?

Marketing has changed since the old days of ‘push and sell’. Now it’s all about show and tell.

But none of it works unless you first ask permission.

The best business chat up lines in the world are:

1. “Would that be of interest to you?” and…

2. “Would you like to hear more about it?”

Great copywriting is how this works.

If you’d like to find out more, join here: Science of Copywriting.

Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and which is still going strong today. His current company is ProofMEDIA, a specialist digital consulting business focusing on online growth. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year in 2013. Quentin is a Fellow of the Chartered Institute of Marketing.

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