That’s something I often hear from established businesses – yes – even today.
1/5th of the global population is now on Facebook every day.
So if you have 100 customers, around 20 of them will have visited FB today (and remember that’s just an average across the planet – it’s not weighted by a country’s wealth).
Think about it. If you had a strong (and useful) FB presence (and told your customers about it), wouldn’t that be a pretty good way of engaging them (every DAY)?
And what about Twitter, LinkedIn, Pinterest, Instagram (and your blog – you do have one, right?)?
If you were ever on the fence about the value and importance of social media in the “Age of the Customer” this will help.
What Can I Do About It?
Marketing has changed since the old days of ‘push and sell’. Now it’s all about show and tell.
But none of it works unless you first ask permission.
The best business chat up lines in the world are:
1. “Would that be of interest to you?” and…
2. “Would you like to hear more about it?”
Great copywriting is how this works.
If you’d like to find out more, join here: Science of Copywriting.