The only guaranteed path to success in business is to be #1. Nothing else will do.
So the question that needs answering is how to achieve that.
When you are #1, these things happen:
- You become the voice of your industry
- You become the leader your customers are looking for (see here)
- You become the ‘go to’ person journalists hunt out (see here)
- You are able to charge premium prices
People will always choose a specialist (a leader) rather than a jack of all trades. The more serious the problem or the greater the desire, the stronger this becomes.
It’s for the same reason that we’ll always choose the product that has ‘New’ stamped on its cover rather than the unstamped ‘old’ version (even if the products are identical – we simply cannot help ourselves).
It’s the difference between a commodity and something special. We automatically associate quality with rare or unique things.
And when you achieve that top position in your niche, everything changes for the better. The Considerably Better!
If this sounds like something you want, join me in Advanced Business School and make it happen.
Quentin Pain FIAB, MIoD
Legendary Business Owners Ltd
Small Business Mentor of the Year 2013
Voted Enterprise Nation Top 10 Business Advisor 2015
PS. You can read all about Advanced Business School here, and if you get in now you can join as a Charter Elite Member and get a scholarship towards the cost.