Internet Marketing Tools and Resources For SEO
This page is a list of internet marketing tools and resources I have found very useful. Enjoy, most of them are free. I add new ones all the time. Check out the FREE infographic creator. It’s way down the page under the heading ‘Infographics Anyone?’
Official Google User Friendliness and Site Speed Checkers
Your site loading speed matters. Not just to impatient visitors but to search engines. A slow site will move down the results page. Here is a fabulous free tool direct from Google that includes all the advice you need to sort out your site speed:
Site speed is one thing, but is your site user friendly? This Google tool tests both:
If you want to find out what sort of questions are being asked about a particular subject, then I highly recommend this free tool from WordTracker:
One of the keys to writing articles is to use related keywords throughout. Words that are related to a subject are called LSI keywords (Latent Semantic Indexing). Here’s a free tool to grab those words and phrases:
Enter your URL (any page on your site or the root domain) and the keyword you are targeting for that page and see how you are doing for keyword relevancy:
You can force Google into making a country specific search by adding the code &gl=country to the end of the search string in your browser, where country equals us for example to get the results as though you were searching from the USA. This is useful to see what people from other countries are seeing when they enter your keywords.
Google hides 60% or more of your search keywords from you when you look at your site through Google Analytics. Here’s a great article on how to get a better idea of your data:
Keyword density is always a hot topic, but this tool takes it to another level. It analyses the top 5 sites for their keywords and density according to the keyword you are searching for. Find out how other sites do it:
How Does My Site Look In Other Browsers or Mobile Devices?
Three great sites here for checking if you site works on all devices. The first will show you how it looks on different mobile devices. Just type in your URL. The second one will run it through just about every known browser, take a screenshot and let you see the lot.
More Tools And Resources For Internet Marketers
There is a site that you simply must connect with. It’s called TYNT.com Sign up (there’s no cost), go through the simple wizard and grab the code it generates. Place this on all your content pages, or if you have a WordPress site, upload the Easy Tynt plugin by Scott Swezey and it automatically adds it to all pages. From now on whenever any visitors copy and paste anything from your site it will take with it a link back. That means you start getting the best types of backlinks you could ever wish for. Meaningful, varying anchor text and a very good chance of it being placed on high PR real sites and blogs. All you need now it great content!
The link is: http://www.tynt.com
Here’s an infographic view of life in the SEO World:
Interested in making your site faster? If you don’t Google wont like you! So why not use their tool to see why:
And here’s another excellent tool from Google to actually test your page open speed (remember, slow sites get ranked lower):
If you do nothing else, sign up for Google Analytics and add your site to your account. Here’s Google’s tutorial to get you started:
And this fantastic post from Don Crowther will help you get even more from Google Analytics:
Tracking Ad Campaigns With Tracking 202
Whilst SEO is the simplest option for free traffic, paid traffic is the guaranteed way to get to your audience. But the only way you are likely to make it pay is if you set up very targeted campaigns and track every part of it. Fortunately there is a brilliant piece of free software for doing this. It’s called Tracking202. You can download and install it on your server for free or get it hosted on Tracking202’s server (that option obviously will cost but it’s really good value!). Here’s the link for the free self-hosted option:
If you are developing a mobile version of your site (and if you’re not you should be) then here is an emulator to test it out on:
Royalty Free Images
Adding images to your posts is good SEO. Remember to name the images and add alternative text too. Use a caption if you can. Think of the reader always. If your image is a picture of a town, make sure its filename states that.
Some of these incur a one-off fee, some are free. The free ones mostly require an a link-back in acknowledgement. Some require you to register.
Here’s a great site to learn more about WordPress if you are a bit of a techy. They specialise in ensuring WP Plugins take as few resources as possible to keep your WP site going at its best. Excellent advice here.
And for an incredible list of plugins free and paid look here:
There are many formats for ebooks, and as an internet marketer, one of the things you should consider doing is publishing. You could write an information book (or a series of them) on your chosen or expert field for example. The problem is, once you have written your book, how do you get it formatted for all the devices?
Well Calibre is the answer! Actually it is much more than that, but the important part is that it is free. Here’s the link:
And here’s another great resource on the Code.Google site. It’s called Sigil, and is also completely free. Designed for the Epub format used on the Apple iPad and many other E-Reader devices including Barnes and Noble Nook, Sony Reader and Bookeen Cybook OPUS.
Want to publish your latest masterpiece or expert guide (to publicise your business) on Kindle? Here’s where you need to sign up:
If you ever want to find similar sites to your own or your competitors, use this great free tool. Just enter in any URL and away you go. It is excellent for keyword research too.
If you are using a desktop tool to research traffic data that uses an API for some web service or another, then the chances are you will need to use a proxy service so that you don’t get locked out. Here is a great one. There is a free service or a one time low fee gets you lifetime access. This is a total bargain.
A great way to get backlinks is to use syndication. Write a great article. Publish it on a high traffic site and give people permission to use it on their site provided they cite you and your site as the source. Hey presto, great backlinks. Here’s a list of the top 50 article directories to submit to:
Press Release Sites
A vital part of any campaign is press releases. Whenever you add anything to your site, write a press release about it to announce it to the world. Then submit it to the many (and many free) PR sites on the web. And to make that even easier here’s a link to a list of them:
Stuck for a headline? This is a really fun little online tool that will generate benefits laden headlines. Use anywhere.
And here’s another one that I absolutely love because, well, it’s so ‘gawky’!
If you want to find out the HTML colour names you can use for elements in your web site, W3Schools.com is the place to be (in fact if you want to find out anything at all about HTML they are the “go to” place. Here’s the colour chart page and colour code calculator:
Here’s a fantastic resource for checking your site for errors. But it also checks for keyword relevancy too:
And here is the ultimate webmasters toolkit. You will love this one:
WordPress Forum Plugin
If you run a WordPress site you may want to install a forum to build your audience. I recommend the BBPress plugin. I’ve seen a couple of well known sites it has been used on and it looks and works just dandy!
Here’s a brilliant resource for creating infographics – and it’s free!
This is a new online image clipping tool that removes backgrounds found by my friend Jaime Paredes:
More Internet Marketing Tools and Resources
There are many other internet marketing tools and resources for people trying to make the most of their online presence, and I will continue to add them as I come across them.