Tag: USP
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Why This? Why You? Why Now?
The most important message you can ever spread about your business is why your prospect needs what you do, why they need it from you and why they need it now. When you have this nailed down, you will have created your Unique Selling Proposition (USP). Most people in business understand the concept, but not…
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How To Find Your Unique Selling Point
You will often here from marketers (especially in retail) that a product needs 3 unique selling points (USP). And that they should be blasted over and over again and everywhere in your marketing campaigns. Like many things in marketing (and life for that matter), once one guru has spoken, everyone else tends to follow. I…