Tag: Marketing
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Of Cafes and Omelettes – A Tale Of Simple Marketing
Michael Rab is the owner of a small and friendly cafe just off the Finchley Road in Golders Green, London. He’s been running his cafe for nearly 20 years and serves homely, honest and simple food to a wide variety of folk. He is particularly famous for his beef pie, but if you’re passing by,…
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Where To Engage With A Younger Tech-Savvy Audience
When you’ve been around the block a few times we tend to forget there’s a whole new generation coming through with new ideas and new ways of doing stuff. What’s arguably already the biggest industry in the world is on the point of exponential expansion – but most businesses are still not ‘getting’ it at…
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Prescriptive Marketing – How To Diagnose The Problem And Provide The Solution
Back in the day people called it Marketing. Just a nice, simple, single word. But meaningless. So prefixes and postfixes were added over the years to improve the definition (and more importantly, allow new marketers to position themselves as the leader of the ‘new method’). The most common in recent years has been Education Based…
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A Simple Tactic For Getting Your Book Found On Amazon
I stumbled on this simple tactic that influences searches on Amazon entirely by accident. That is, it wasn’t by design, but having discovered it (by way of my good friend and PR Master – Alex Singleton) I realised that anyone can use this to help them get more exposure for their books. A word of…
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Being a Good Marketer (and Citizen)
A while ago I read about a technique that could change your life forever. It was such a simple idea that I fell in love with it immediately. It all kicks off with one simple question: if you could choose to live your life any way you wanted, how would you live it? To really…