QR Codes vs Hashtag link to Facebook group

Everything You Need To Know About #Hashtags But Were Too Afraid To Ask

#Hashtags are everywhere. They crept up on an unsuspecting world like QR codes promised to but kind of failed.QR Codes vs Hashtag link to Facebook group

I can say that with authority because there is a QR Codes for Dummies but not a Hashtags for Dummies…

And yet hashtags are on the rise and QR Codes on the decline (according to Google Trends hashtags surpassed QR codes in popularity in June 2013 and are still rising).

All the major social networds use them:

  • Twitter (obviously!)
  • Facebook
  • Google+
  • And let’s not forget Instagram
qr codes vs hashtags graph

QR Codes in Red | Hashtags in Blue

Google+ is interesting because it auto-tags stuff for you. You can tell the difference between ones you add and auto-tagging by the colour of the tag (blue for Google’s contribution).

If you don’t like Google’s cheeky additions you can remove them (if you’re the author of the post).

You can also opt out completely using the option in your Google+ settings page:

Google+ hashtag settings option screenshot

Google will only add hashtags to NEWLY created posts, so don’t worry about your old stuff (at least that seems to be the idea).

Leaving the auto-generated hashtags in is a good idea since it helps your posts get discovered (it’s not just you linking out!).

Quicksprout claim that adding 1 or 2 hashtags to your Tweets gives them twice as much coverage but warn you not to add more than two.

Whereas 11 hashtags produce (by far) the most interactions on Instagram (almost doubling the number of social interactions when compared to using just 2 tags).

The following infographic from Quicksprout is a great mini guide on the subject:

The Ultimate Guide to Hashtags
Courtesy of: Quick Sprout
Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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