Definition of Happiness

In the 1970’s, Werner Erhard was driving down a highway and had a revelation.

He finally understood what so many people were searching for.


But the revelation was not happiness itself, it was why they hadn’t got it.

He set up a series of live seminars and set a fee of $250 to attend (that’s about $1,400 in today’s money).

The seminars could take 250 people at a time, and within a couple of years they were run right across the USA and he had a 6 month waiting list.

Not bad for an ex car salesman.

The promise was simple: Attend Erhard Seminar Training and You’ll Finally ‘Get’ it.

It not only sold out continuously, it also attracted many stars of the day, including John Denver and Rhoda.

In 1976, author Luke Rhinehart wrote and published a book on it. It’s called The Book of EST (I call it the most dangerous book in the world).

It states clearly that you will not get it by reading the book. You must attend the seminar.

It’s the only book I’ve read more than 5 times (and I read pretty much everything).

Every time I think I’ve got it, I read it again and ‘get’ it a little bit more.

But there’s one thing I have got, and I believe it’s the most valuable thing anyone can get in life.

It’s the definition of happiness (if you’re a US citizen, you’ll know that the pursuit of happiness is practically written into your DNA).

My definition of happiness is just four words: “Getting What You Want”

I have no idea if you’ll ‘get’ that or not. But given enough thought, that’s what most people get.

The Book of EST has one clear message, and it’s this:

You get what you get, and you don’t get what you don’t get.

Unravelling that is what the book is all about.

If you read nothing else this year, read this one thing.

And if you don’t like it in any way whatsoever, then for sure you haven’t got it (catch 22).

I’ve got a page of other books I’ve found useful in life and business on the link below:

Books I’ve Found Useful
Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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