In the 1970’s, Werner Erhard was driving down a highway and had a revelation.
He finally understood what so many people were searching for.
Happiness.
But the revelation was not happiness itself, it was why they hadn’t got it.
He set up a series of live seminars and set a fee of $250 to attend (that’s about $1,400 in today’s money).
The seminars could take 250 people at a time, and within a couple of years they were run right across the USA with a 6 month waiting list.
Not bad for an ex car salesman.
The promise was simple: Attend Erhard Seminar Training and You’ll Finally ‘Get’ it.
It not only sold out, it also attracted many stars of the day, including John Denver and Rhoda.
In 1976, author Luke Rhinehart wrote and published a book on it. It’s called The Book of EST.
It states clearly that you will not get it by reading the book. You must attend the seminar.
It’s the only book I’ve read more than 5 times (and I read pretty much everything).
Every time I think I’ve got it, I read it again and ‘get’ it a little bit more.
But there’s one thing I have got, and I believe it’s the most valuable thing anyone can get in life.
It’s the definition of happiness (if you’re a US citizen, you’ll know that the pursuit of happiness is practically written into your DNA).
My definition of happiness is just four words: “Getting What You Want” (who would have thought!)
I have no idea if you’ll ‘get’ that or not. But given enough thought, that’s what most people get.
The Book of EST has one clear message, and it’s this:
You get what you get, and you don’t get what you don’t get.
Unravelling that is what the book is all about.
If you read nothing else this year, read it.
And if you don’t like it in any way whatsoever, then for sure you haven’t got it (ha ha).
I’ve got a page of other books I’ve found useful in life and business.
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