No One Ever Lost By Coming First

No One Ever Lost By Coming First

Olympians have a rule: Eat, Sleep, Train, Repeat. In the book Outliers, Malcolm Gladwell describes how statistics show that those who put in 10,000 hours of work on one thing become experts (great!).

He based this on work by K Anders Ericsson, a psychologist and performance researcher and author of “The Cambridge Handbook of Expertise and Expert Performance”.

So what?

Suppose we all started devoting that much time to researching and studying our market? How good do you think we could become? How well would we get to learn what our audience wanted?

Would it be worth the effort? Olympians think so. And when they get it right, they win Gold.

Here’s the real question. Is it worth doing this not just for ourselves but also our customers? Do they matter enough for us to put in the work and help them get what they want?

Is it worth doing this better than anyone else in our market? If we all focused on being the best for our customers, would that make a difference?

My first business was a roaring success. We were first on so many points. And our customers came with us. It surprised me how many people we helped along the way.

Being a champion for your customers has a habit of making you a champion. I can’t recommend it enough.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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