No One Ever Lost By Coming First

No One Ever Lost By Coming First

Olympians have a rule: Eat, Sleep, Train, Repeat. In the book Outliers, Malcolm Gladwell describes how statistics show that those who put in 10,000 hours of work on one thing become experts (great!).

He based this on work by K Anders Ericsson, a psychologist and performance researcher and author of “The Cambridge Handbook of Expertise and Expert Performance”.

So what?

Suppose we all started devoting that much time to researching and studying our market? How good do you think we could become? How well would we get to learn what our audience wanted?

Would it be worth the effort? Olympians think so. And when they get it right, they win Gold.

Here’s the real question. Is it worth doing this not just for ourselves but also our customers? Do they matter enough for us to put in the work and help them get what they want?

Is it worth doing this better than anyone else in our market? If we all focused on being the best for our customers, would that make a difference?

My first business was a roaring success. We were first on so many points. And our customers came with us. It surprised me how many people we helped along the way.

Being a champion for your customers has a habit of making you a champion. I can’t recommend it enough.

Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and which is still going strong today. His current company is ProofMEDIA, a specialist digital consulting business focusing on online growth. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year in 2013. Quentin is a Fellow of the Chartered Institute of Marketing.

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