No One Ever Lost By Coming First

No One Ever Lost By Coming First

Olympians have a rule: Eat, Sleep, Train, Repeat. In the book Outliers, Malcolm Gladwell describes how statistics show that those who put in 10,000 hours of work on one thing become experts (great!).

He based this on work by K Anders Ericsson, a psychologist and performance researcher and author of “The Cambridge Handbook of Expertise and Expert Performance”.

So what?

Suppose we all started devoting that much time to researching and studying our market? How good do you think we could become? How well would we get to learn what our audience wanted?

Would it be worth the effort? Olympians think so. And when they get it right, they win Gold.

Here’s the real question. Is it worth doing this not just for ourselves but also our customers? Do they matter enough for us to put in the work and help them get what they want?

Is it worth doing this better than anyone else in our market? If we all focused on being the best for our customers, would that make a difference?

My first business was a roaring success. We were first on so many points. And our customers came with us. It surprised me how many people we helped along the way.

Being a champion for your customers has a habit of making you a champion. I can’t recommend it enough.

Quentin Pain

Quentin Pain is an advanced business specialist, former Small Business Mentor of the Year and founder of multi-million pound British software company Accountz. He helps business owners become number 1 in their market. Quentin has been featured in The Sunday Times, The Independent, The Daily Express, The Financial Times, MoneyWeek, Metro, BBC and recently received the Enterprise Nation 2015 Top 10 Business Advisers in the UK Award.