Colour Emotion Infographic and Positioning


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I just had to include a reference to this Colour Emotion Infographic and how it helps your brand distinguish itself with positioning.

The infographic demonstrates how different brands have used different colour combinations to express themselves.

Look at the emotional states each major colour invokes in people and think about how you want to position yourself and your products in the market place.
Are you optimistic, friendly and exiting? then pick combination of yellow, orange and red. And throw in some blue for your links and visitor trust.

Split testing colours

Matthew Woodward goes into great detail on his blog on some color testing he has done. The results are worth reading about.

My book, Step by Step Marketing, explains a lot more about positioning. Take a look here.

About the author 

Quentin Pain

Quentin Pain started his first business, a courier company aged 23. He sold it 4 years later and used the profits to start a recording studio. A couple of albums later, he started two software companies, the last one being Accountz, which he grew from zero to 36,000 customers and retired from in January 2013. His current company is ProofMEDIA, a specialist digital consulting business. He's also a published author (including a Dummies title), and has won many awards including the IAB Small Business Mentor of the Year. Copywriting is his speciality and he runs 3 groups on Facebook under the Science of Copywriting brand, which combined has nearly 90,000 members. Quentin is also Founder of the International Copywriters Association.

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