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Colour Emotion Infographic and Positioning

I just had to include a reference to this Colour Emotion Infographic and how it helps your brand distinguish itself with positioning.

The infographic demonstrates how different brands have used different colour combinations to express themselves.

Look at the emotional states each major colour invokes in people and think about how you want to position yourself and your products in the market place.
Are you optimistic, friendly and exiting? then pick combination of yellow, orange and red. And throw in some blue for your links and visitor trust.

Split testing colours

Matthew Woodward goes into great detail on his blog on some color testing he has done. The results are worth reading about.

My book, Step by Step Marketing, explains a lot more about positioning. Take a look here.

Quentin Pain

My earliest ambition was to become a rockstar (my band once backed The Waves who went on to win the Eurovision Song Contest). Unfortunately I decided to start a business to support my rock star dream, and as luck would have it, the business took off big time and the rock star dream died. I was 23. By the time I reached 50, my total business count was 6. The last one was Accountz that went from zero to 36,000 customers in 6 years. I now run ProofMEDIA Ltd and my specialism is copy that wins trust, engagement and long term sales. I'm also a published author (including a Dummies title), have won many awards including the IAB Small Business Mentor of the Year, and am a Fellow of the Chartered Institute of Marketing.

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