Facebook Cover Photo, Group Header Image Size And Other FB Graphics
*** UPDATED WITH THE LATEST CHANGES February 2018 – Quentin Pain ***
If you want to find what size your graphic should be for a Facebook Profile Page Cover Photo it’s quite a challenge. That’s why I made this page. So here it is: 851 x 318 pixels.
And if you try to hunt down the same thing for your Facebook Group Header Cover Photo, it’s just as difficult. So here that is too: 820 x 428 pixels (Facebook changed to this new size on 28th November 2017, but note that the top and bottom of your header is hidden – details below – note that all old headers will be cropped almost in half if not updated to the new size).
When updating your group image, FB do give you the chance to move an oversized graphic around, but it’s far better to design it the right size in the first place.
Facebook Profile Header Image Size
BUT – things get in the way. Here’s a snap of my Profile Cover Photo together with all the dimensions you need:
The above cover photo is for my Facebook profile page and automatically embeds my profile name to the right of my profile image (Quentin Pain).
Your profile picture extends 25 pixels below the bottom of the graphic into the menu bar (as you can see above), and there is also an embedded 2 pixel white border with thin grey outline added to your picture (this fixed border stops creative designers doing funky things by merging their picture onto the menu bar and cover graphic etc. – shame).
Facebook Page Header Image Size
If you have a Facebook Business Page (aka Fan Page or Community page etc.) and you want to take full advantage of the space, you’re going to need a slightly different sized image. It’s 820 x 320 pixels.
Facebook Group Header Image Size
Next up we have the Facebook Group Cover Photo. If you run a group on Facebook, use the dimensions below to make best use of the image header area. The size is 820 x 428 pixels.
NOTE: For some reason. Facebook cuts off 43 pixels of the top of the image and 51px at the bottom. No one knows why. So make sure your graphic is 820 x 428 pixels and that nothing is in the top 43 pixels or the bottom 51 pixels of the image since it won’t be shown.
UPDATE: The invisible strips at the top and bottom are revealed if you click on the header (or if you’ve not updated your header image since the change, then the cropped part will also be revealed).
Here’s the group header image for my Content Writers group. It’s called The Science of Copywriting – feel free to join if you write content for yourself or others and want some daily inspiration and ideas.
Facebook Desktop Ad Image Size
My mission is to help people write and publish the best content online, so they not only promote their business, but also get to be seen as the best in their industry or market.
So to promote that, I use Facebook marketing to help spread the message. And that means I also need to know the size for my ad images.
Some of the marketing I do is based on Facebook Sponsored Posts. The best results come from videos (at least for now – but it does depend on the video of course!). For a fixed image, Facebook recommend a size of 1200 x 628 pixels.
Below is an example that advertises a Workshop I do for bloggers, online content writers and freelancers. Luckily, all ad images on FB seem to have the same aspect ratio, which is 1.91:1 (so you can create your ad images at 1200 x 628 and FB will scale them accordingly without losing the aspect ratio).
Advertising with Facebook is a science, and as with all advertising, you must think through the customer journey.
And that depends 100% on the traffic you drive to your ad.
If it’s cold traffic, you’ll need to entice and educate your visitors.
If it’s pre-sold or warm traffic, you need to give them a compelling reason to find out more.
Either way, don’t even think about click-baiting your visitors. Facebook are banning people at a faster rate than ever for trying to game the system.
Just put up good stuff and be straight (it can be funny or quirky too, but take care).Join my Facebook Content Writers Group