Having spent the last few years watching the underground internet marketing industry, I get to see trends earlier than many, and the LinkedIn network is right there ready to explode.
In fact, it is already growing more rapidly than ever, but most businesses have little to no idea how to use it effectively.
Facebook vs LinkedIn Network
Facebook is still the favourite amongst marketers, and it is now in the position of being able to generate vasts amounts of cash, hence the flotation recently announced.
Internet marketers have developed literally hundreds of commercial tools to exploit the power of Facebook over the last year, and LinkedIn is next.
To give you an idea of what I’m talking about, FB FanPages have been the centre of attention, especially the ability to lock content and then use the FB Like button to unlock it (or the use of ethical bribes to get ‘likes’).
And now with the addition of TimeLines for FanPages, there is already at least 20 tools being developed to exploit it (and I am not talking about FB Apps, these are new plugins, skins and other software).
So, what’s so special about the LinkedIn network and why is it the next big thing?
Take growth. Although LinkedIn is only around a fifth the size of FB, it is growing far more rapidly. And remember, FB is targeted at everybody, whereas LinkedIn is targeted at business professionals only.
Now take a look at LinkedIn groups. The ability to create your own groups and invite people to join gives the group owner immense power.
Add to that the ability to create an ‘open’ group so you can use it to let the search engines know about you, and you have a superb marketing weapon.
Then take LinkedIn answers. This works in a similar way to Yahoo! answers, so it another supreme targeting tool.
The possibilities are almost endless, and now is the time to take action and build your network.