Month: May 2012
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The State of Advertising 2012
Greg Voakes recently wrote a column in Business Insider on the ‘current’ trend of so called authenticity prevalent in the advertising world. The irony of authenticity is that the last thing you ever need to do to achieve it is ask for it. It’s rather like the word ‘quality’. Academics have been trying to define…
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Why is Google asking for a captcha?
Like many people, I have been using Google search for a long time, but today for the first time I was challenged by Google when I searched for ‘0118’ (I was trying to find the location of this UK STD number). Google said that in order to check that the search was not coming from…
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Super Simple Productivity
The blogger Seth Godin has said in the past that the only thing that matters in any business is shipping; that is, the ability to finish something and ship it to customers. Another hero of mine, CD Baby founder, Derek Sivers, has an interesting chart that compares ideas with actions and the value of them.…