Monthly Archives: January 2012

The 3 Steps to Success in Life

3 steps to successOne of the things often said is that to succeed, you need to do things in small steps. One step at a time. ‘Slowly slowly catchee monkey’.

On the other hand, you also hear that unless you set a proper and major goal, how on Earth will you ever get anywhere.

So what’s the truth?

It’s both.

You must set a goal. It is your big picture. But it is NOT your whole life. Just a pointer to where you want to go next.

What matters is that you also set the steps. This is the plan. Your step by step guide on how to get from A to B (B being your next goal).

Around 12 years ago (1999), when I set up Accountz.com, I set a personal goal. Give up smoking. I had smoked fairly heavily for nearly 30 years. I loved it. I was never one of those people who kept saying ‘I must give up’.

But I had a real need to change my life. In the UK, smoking was becoming increasingly difficult due to new anti-smoking laws being introduced. On top of that I was seeking investment in the new company, travelling by train, loads of meetings, and all were smoking unfriendly.

So I set my BIG goal. Stop smoking for good.

Now, if that was all I had set, I would have failed. Just like pretty much everyone fails at keeping New Year’s resolutions. It is just too big to conquer in one go.

So I wrote down a list of everything BAD about smoking. Bad breath, nicotine coloured fingers (and hair!). Always having to make sure I had some smokes and a light. Massive associations with drinking down the pub, and therefore the fear of not enjoying a pint of beer without a smoke.

Then I applied something quite magical that my wife mentioned. Up to the age of 16 I had been very happy and content without tobacco. If I could do that, then I must surely be able to return to that state.

But, and this is the point really. Going cold turkey like this for who knows how long (3 years in reality), would be impossible. So I set up a simple reward scheme. For every week I stayed off the fags, I would be able to spend the money I had saved from not buying smokes on WHATEVER I wanted.

Within a few months I had bought my first radio controlled airplane. On the very first flight I crashed it into a tree! But I was alive and kicking.

By doing this a week at a time, it very slowly became easier. I was also doing the hardest thing there is to do in life…

Changing my behaviour. There is a statistic somewhere that says it takes 3 months to change behaviour. I dare say that is true, but for me, it took 3 years.

Yes, I stopped smoking on day 1. But it was 3 years until I was finally released from the grip (that stuff is really addictive, it is not a ‘habit’).

So, here are the 3 steps that changed my life:

  1. Set a major goal
  2. Break it down into doable steps
  3. Give yourself a reward as you achieve each step

…and you will succeed.

Free Business Forms Download

One of the most boring things you ever find in business are legal forms. Not only are they costly to produce, but a real pain trying to decipher.

But one thing is absolute: you need them!

I found a great source of (mainly) free templates for just about everything you can possibly need:

http://www.entrepreneur.com/formnet/index.html

It also sells a bunch of ‘premium’ forms too – hell, I guess they have to make money somehow ;) but the free ones are really useful.

For example, there is a free template on there for copyright assignment. This is vital if you are having someone else develop something for your site (or for you to sell).

You can also get an NDA template there too, but the really important one is copyright assignment. Without it, your developer could not only give away or sell ‘your’ software, they could also start to lay down licence fees if you do something slightly different to what was originally agreed.

This site also includes partnership agreements, template business plans, T&C’s for your website. All in all, a wonderful resource.

How Many Backlinks Do I have?

Want to know how many backlinks you have, and how that compares with your competition? I show you exactly what you need to know…

Backlinking is probably one of the great myths of Internet Marketing. There are tens of thousands (literally) of products, books and articles on the subject.

The advice ranges from ‘no backlinks necessary’ to ‘get as many as you can as quickly as possible’. So what is the best advice?

Before we go down that route, here’s a new online tool where you can check your own site(s) and your competitors (it is in beta at the time of writing so may disappear or cost money sometime in the future):

http://www.backlinkfinder.com/backlink-checker.html

Most people used Yahoo site explorer to research backlinks in the past, but it was rumoured it would be turned off in 2011, so there was a need to find alternative tools.

However, Microsoft came to the rescue with their Yahoo! and Microsoft Search Alliance. As I write this, the original Site Explorer site is still up as they are busy incorporating it into Microsoft Webmaster Tools (the MS version of Google Webmaster Tools).

One site I like is this: http://website.informer.com

Enter any URL and depending on how popular it is, you will get a ton of information. It uses a mashup to bring together information from Yahoo, Compete, Alexa, Site Advisor, Mywot and others depending on the site. It will also tell you about the owner of the site, and even shows other popular sites from the same owner. Very revealing.

SEO Moz is another well known and respected tool and has been used by many as a good alternative, but it is quite costly (it is aimed at webmasters rather than business owners).

So, back to backlinking. First up. The truth! No one knows how the search engine algorithms are tweaked. You can look up Google’s patents or see what Google spokespeople like Matt Cutts has to say on the subject, but we are talking here about many hundreds of different metrics that make up a search engine’s idea of page relevancy.

And those metrics are constantly changing. In other words it’s pretty much anyone’s guess as to what works today and what will work tomorrow.

Google are fairly transparent about this, which is a good thing in my view. The massive changes made in 2011 (Panda etc) and the new social metrics introduced in 2012 (Google’s ‘Search Plus Your World’) have changed things even further.

What the search engines are after of course is completely natural backlinks. They absolutely do depend on them in order to test relevancy. The basics of this relevancy is called PageRank (PR). Each page is given PR and if that page links to another page, some of that PR is passed along to it (the original page doesn’t lose any PR, it is just accumulated along the path).

So if you have a page with a PR of 2 that has lots of outgoing links, each link will have a very diluted portion of 2. Or to put it another way, the more outgoing links there are on a page, the less important the PR from that page is (note that the page itself is obviously still relevant as it has a PR of 2).

So, imagine you have a page you want to rank for the keyword ‘best sausages’. It makes sense that if other pages have a link to it, and those other pages have something to do with sausages, then your pages PR will increase. Right?

Well, not necessarily. Those other pages may have links pointing to them that are not about sausages (i.e. not relevant). They may also have pages that a search engine may consider spammy (negative PR anyone?).

Links to your page may also not be relevant, or they may be spammy. So would you lose PR because of this? Well, again, no necessarily. If that were the case, then as has been stated before, you could kill off a competitor site.

So, the SE’s algorithms have to be extremely robust. And they do this in many ways, including tracking activity over time. This is one reason why it is possible to get a brand new site on to page 1 of an SE within 24 hours (it is very easy to do BTW).

But unless you have a very strategic plan, there is a good chance your new site will just as suddenly disappear.

Here’s a simple blueprint to follow to give you a rough idea of what to do:

  1. Pick the keyword you want to target
  2. Type it into an SE
  3. Research the top 10 sites that show up (for backlinks and other metrics such as keyword in title etc,)
  4. Research the PR of the pages linking to those top sites
  5. Make a decision on whether it is now worth chasing
  6. Build your plan to ‘naturally’ out do the competition

I will go into far more detail with this in the future with examples. Make sure you join my Inner Circle by filling in the form on the right so you get the latest information on internet marketing tactics that work.

Meanwhile you may like to check out some interesting things about the Google Penguin update and how you should think about linking and ranking: read it here…

Also, Matt Cutts of Google announced in a tweet in October 2012 that another tweak of the search engine algorithm had been implemented (actually, this is along with well over 60 updates in September) to stop thin sites that use exact match domains (EMD) ranking so highly.

See my post on the Google Freshness Project.

Top Tips For Great Testimonials

Whether you are selling a service or a product, testimonials can double your sales. They add credibility to what you do.

The proof of this is simple to prove, just think of anything you have bought recently from Amazon or any other online retailer. Did you check the reviews? How did they affect you?

And why do companies like Amazon include them on everything they sell?

But, there’s a problem. People are naturally distrustful of reviews on a website that only sells that product or service. Especially a review that only includes the forename. Eg. “I love this product” – Jim.

So here are my top tips to get the best credibility from your customers:

  1. Get it as soon as possible. People tend to be really excited at the point of purchase, get in early and you will get a better response.
  2. Offer an ethical bribe. A free report or something similar will do. And remember you don’t need to use the review if it turns out to be not what you expected.
  3. Try to get a specific review rather than a generalisation. Eg. “I now work 3 hours less a day”.
  4. Go a mix of long and short reviews, so you can place them more easily on different media (eg. short reviews work better on product packaging, whereas long reviews are better on a sales page).
  5. Ask if you can use their full name and at least their town.
  6. If it is a business, ask if they would like a free link back to their site (you both win this way, you get a provable bona-fide review and they get free traffic).
  7. Ask if they would be happy to do a case study. Again, they will benefit from the publicity and you will benefit from not only a free endorsement, but good online content.
  8. If you do get a case study, you can quote from the study to create different length testimonials for different purposes.
  9. Ask if you can get a picture of the customer or business. This really adds credibility. Make sure you have permission to use the photo (take it yourself if you are in any doubt, you then own the copyright).
  10. If you are dealing with a business you like, ask if they will swap testimonials (and case studies) with you.
  11. Put case studies or long reviews on individual pages and apply on-page SEO using the title plus highlights such as bold, italic and underline on relevant LSI keywords in the review. Add your own summary or introduction to the review, which you can also SEO.
  12. Offer to write the testimonial if you get any objection to doing it. Remember, the only thing a testimonial should ‘cost’ your customer is time, so you can help further by saving them some of that too. If requesting a testimonial via post, always include an SAE.
  13. Tweet and Facebook your testimonials.
  14. Add them to other blogs or sites you own that are relevant, with links back to your main site.
  15. Can you get a video testimonial? These work really well as you can distribute them on video channels such as:
  • YouTube
  • Vimeo
  • DailyMotion
  • Metacafe
  • Break
  • Google Video
  • Yahoo Video
  • Revver
  • VidiLife
  • Stickam

Rather than putting all your testimonials on a single page, split them up across many pages. And link them so search engines will see your content is relevant to itself and your site, and visitors will be more likely to navigate more pages (which search engines will see as a positive for your site).

Finally, always ask for permission, written if possible (an email confirmation is fine) and be very careful with testimonials that put down your competition because a) you are giving them a free plug (however bad), b) you may get complaints, and c) it may not reflect well on you or your business.

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