Month: November 2011
-
How To Find Your Unique Selling Point
You will often here from marketers (especially in retail) that a product needs 3 unique selling points (USP). And that they should be blasted over and over again and everywhere in your marketing campaigns. Like many things in marketing (and life for that matter), once one guru has spoken, everyone else tends to follow. I…
-
How Do I Get More People To Open My Email Blasts?
How much spam do you get? Do you recognise it immediately? Which emails do you open on sight? Which do you delete instantly? And the most important question of all… why? And here’s a few more. Why do some emails get through the spam bots? Why are some marked as spam instantly? What is blacklisting?…
-
The Secrets of Guest Blogging (and how to get noticed for free)
Guest blogging is the way to get noticed and very targeted visitors. But how on earth do you go about getting some great blogger to let you post on his/her blog? The usual way is write a very polite email saying you love what they are saying and you yourself are an expert in their…
-
Leaked Google Doc
Few people (except everyone into IM) realise that you can read the Google search patent publicly. Yes, Google it! Of course the patent (and there is more than one BTW) merely describes the mechanism, NOT how the elements of the algorithm are subtly changed multiple times during an unknown period. So, apart from that being…
-
Are You Getting Enough?
I am of course talking about MONEY. I was at a meeting tonight of people thinking about starting up their own business. It was run by a lovely lady called Amanda Carlin. Although it was only a small group, it was really interesting to see and hear their aspirations and plans. One of the discussions…