Month: October 2011
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Offline Businesses And Internet Marketing
There is an incredible thing happening at the moment that few traditional businesses understand. It is the merging of ‘offline’ and ‘online’ marketing methods together with the underground IM (Internet Marketing) movement that has been growing exponentially since the late 1990’s. You may be thinking ‘well blimey Quentin that is bleeding obvious’ but you would…
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3 Steps To Make Quality Products And Services
In chapter 15 of Robert Pirsig’s Zen and the Art of Motorcycle Maintenance, the author talks about the word ‘quality’ and how impossible it is to describe with any logic exactly what it is. Now here’s the thing. Most of us recognise quality, but what you think of quality may be completely different to someone…