Month: September 2011
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How To Focus And Get Things Done
What exactly is focus? and why do most of us have problems with it. Here I am focusing on focus from a business perspective. The bottom line? if you are focusing on something that does not increase your profit then you are not focusing! Procrastination is the other name for this of course. Imagine what…
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What’s In It For Me? 3 Steps To Success
What’s In It For Me or WIIFM is quoted numerous times by many experts as being the most important concept to understand about messaging, and I totally agree, provided that you get the other 2 M’s in marketing (Market and Media). But it will completely fail even with those things in place if you don’t know…